Saying It Social

Your Social Media Marketing Resource

Musings on Joining New Social Media Sites, Site Recommendations and On-Going Participation

A while back I set up accounts on Amplify and Clipmarks. I think I played around with them for a couple days and then didn’t give them much more thought. Today I received an email notification telling me that someone had added me as a Source on Amplify, so I decided to hop back on and refresh my memory as to what my profile looked like, out-dated no doubt. After a few minutes of doing some re-arranging and updating my profile I was back in business. Perhaps I didn’t quite see the value when I first created an account but I can definitely see this as a great (FREE) social media channel now. Clipmarks is similar to Amplify and if you create a Clipmarks account, everything you post on Amplify can auto-post to Clipmarks, giving you more precious back links.

I also finally joined Go Articles today. I’m not sure what took me so long because I definitely have seen its value, I’ve even used it for clients before; now I’m finally on. In fact, I set up a writer account for myself as a Real Estate Resource and separately as a Social Media Marketing Resource. When I received the confirmation email after I submitted my first article to Go Articles, they prompted me to join and post my articles to Dropjack as well – also a free site, offering even more exposure, why say no?!

One day, four new sites. Certainly you wouldn’t want to go around joining four new sites each day but I think it’s definitely a good idea to spread yourself across various social media channels not only for the extra back links but more importantly to make sure you’re casting as wide of a net as possible for prospects doing their own social site exploration out on the web.

As for checking back, I admittedly dropped the ball after I initially set up my Amplify and Clipmarks accounts and I don’t want to do that again. If I’m going to set up a profile on a social site I want to make sure it stays current and that I’m participating – if I can’t participate as actively as is deemed “normal” by the sites’ users, I think it best to remove my profile. I always say it’s better to have no presence at all than to have one left abandoned – people are more likely to understand that you haven’t joined a site “yet” but may become curious if they stumble upon a profile that seemed to just stop participating. The last thing you want to make someone wonder when they stumble upon you on the web is, “Did this company go out of business?” To avoid social site abandonment, keep an excel spreadsheet with the name of each site, access information, and profile URL. Make sure you check back to this sheet once a week and revisit where you haven’t recently.

What are your experiences with trying out new sites? Are you open to the idea or are you content riding the big waves of Facebook, Twitter, etc..? How often do you visit each site on which you’ve created a profile? As always, your thoughts are welcome!

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July 12, 2010 Posted by | Articles Sites, Social Media Marketing, Social Networking | , , , , , , | 4 Comments

Saying It Social Adds Two New and Exciting Services!

New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar

Like This!At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. However, it is not one of the sites that we manage for our clients. Add to Google BuzzLet me explain. Amongst other things, LinkedIn involves creating a personal profile and connecting with people whom you or may meet at networking events, seminars, marketing meetings, etc.  Your interactions on the site involve joining participating in discussions, asking and answering questions, requesting introductions and so forth; all of which all personal in nature and not easily done for you by someone else who doesn’t know who you know, doesn’t meet who you meet, and well, doesn’t walk in your shoes. You get the idea. All that being said, we still want to help you use it which is why when you sign on for our services we will provide you with a webinar that starts from setting up a LinkedIn profile to how to best use the various features of the site. We will also be happy to answer any ongoing LinkedIn questions you may have.

New Service #2: Weekly Coaching/Informational E-Newsletter

At Saying It Social our goal is to provide you with the tools to gain the biggest benefit from our social media marketing services. This is why we will send you a weekly e-mail newsletter with tips, tools, and ideas on how to incorporate your social media presence with the other elements of your marketing plan. We will give you sample letters that you can use to introduce your social sites to your clients, suggestions on how to reach out to past clients and bring your business back on their radar, and much more! We will also provide you with blog posts written by us and articles written by others in the industry about the current “goings-on” in social-media-for-business land so that you can learn more about what we and the benefits we provide.

Hope you are as excited about these new offerings as we are!!

June 17, 2010 Posted by | LinkedIn, Social Media Marketing, Social Networking | , , , , , , , | 2 Comments

I Attended a Networking Event…Now What?

business cards

You already understand the importance of networking for growing your business. So, you’ve attended a handful of networking events, met some interesting people, and acquired a handful of business cards. Now what?

Follow up!

If you wait for your new contacts to reach out to you, you’re leaving your business growth to chance. They might misplace your card. Or you might simply slip off their radar – after all, they’re busy too. Therefore, you should proactively contact them.

How do you follow up with a new contact you barely know without coming across as aggressive or awkward? The five suggestions below can help.

1. Write on the back of each business card, noting the date and event where you met the person. Jot down any noteworthy personal information the contact shared with you (e.g., family, interests, business challenges, etc.). Mentioning these details will help you reestablish rapport with someone later.

2. Connect with new contacts on LinkedIn and/or Twitter. This is an easy, unimposing way to stay within reach of someone. Viewing a person’s profile or past tweets can offer insight into interests, recent accomplishments, and business needs. These can serve as personable conversation starters and help you identify ways that your products or services can meet that person’s needs.

3. Send an interesting article, based on what you know about a contact’s business needs, industry trends, or other interests. This can effectively position you as a valuable resource and give you something to discuss the next time you’re in touch. It works especially well if the article addresses something you two discussed when you initially met or if it indirectly promotes something your business offers.

4. Offer to take a new contact out for coffee. One-on-one time together can help solidify a relationship and inspire candid conversation. Taking the steps above will ensure you have something to talk about. Additionally, the great thing about a coffee meeting is its flexibility – if the conversation is thriving, you can linger in a café as long as you want; if the interaction is bumpy, you can limit it to a brief outing.

5. Seek out previous contacts at future networking events. Many of the same people often attend various events within an area, so your chances of running into them again are good. While you should continue to connect with new people, make sure to also reconnect with previous contacts to strengthen and maintain those relationships. Introducing your existing contacts to others at an event can enhance your image as a valuable resource and earn you bonus points.

Of course, as with any business activity, networking and follow up should be outcome-oriented. While you must be careful not to jump into a sales pitch or a request for referrals too quickly, it’s also critical not to lose sight of that aim. Listening to contacts and referring back to what they’ve told you can help you build rapport. Establishing yourself as a valuable resource can help you build credibility. And these elements, along with diligent follow up, are among the building blocks of a productive business relationship.


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June 16, 2010 Posted by | Uncategorized | , , , | Leave a comment

12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY

1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Here are two sites that will help you do this:

  • KnowEm: KnowEm has the highest number of sites (over 350) available for checking username availability. Simply by entering your desired username, you’ll be able to find out instantly if it’s still available. KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites.
  • namechk: Covering 72 major social networking sites, namechk is simple, fast, and easy to use. If your desired username or vanity URL is still available, you simply click through each one to claim it. If your brand isn’t consistent across the Web, namechk can help you by determining which usernames are still available on a number of the most popular sites.

2. Look like you “get it”: Your target audience is becoming more shrewd about leveraging social media sites as an integral part of their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well. If you don’t have a presence, you appear as if you’re not very savvy.

3. Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.

4. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Be sure to build trust by adding value to the community consistently over time.

5. Increase your search engine rankings: Social media profiles (especially those on Twitter, Facebook, and LinkedIn) frequently rank highly with major search engines. Creating keyword-rich profiles around your brand name can help generate traffic for your both your social-networking sites and your company’s Web site.

6. SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

7. Social media content is now integrated with search results: Search engines like Google and Bing are increasingly indexing and ranking posts and other information from social networks. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

8. Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services. If you actively monitor social conversations, you have the opportunity to correct false or inaccurate information about your brand and address negative comments before they take on a life of their own.

9. Generate site traffic: You can create additional traffic if you regularly post updates on social networks that link back to your Web site. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

10. Find new customers through your friends: You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends about what your company does and influence them to use your services or make referrals.

11. Find new customers through your company profile: Your company profile is a great opportunity for you to post regular updates on your activities and about important news and trends in your industry. This will attract the attention of new customers interested in your industry and increase your reputation as an expert in your field. It’s important to post regularly if you want to increase your followers or fans and convert them to potential leads.

12. Niche marketing: Social media enables you to reach very specific subsets of people based on their personal preferences and interests. You can create unique social media profiles to target these audiences or create strategies based on addressing individual interests.

Are you using social media to grow your business? Please share your experiences!


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June 4, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , | 9 Comments

I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads?

Cultivating your Social Media Marketing Garden

I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing.

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market. Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. I recently read a comment on a blog where someone termed this process of earning trust and the results of this investment as a “return on connections”. As these audience relationships continue to grow, the people that you connect with via the social media sites will become more and more aware of your business’ name and the products/services that you offer such that when they have a want or need that your business can fulfill and/or when someone they know mentions that they are looking for the products/services that your business offers, the name of your business will be right at the top of their minds.

Beginning a social media marketing program can be likened to starting a garden; you can’t plant the seeds one day and expect a beautiful spread of fully developed plants and flowers when you wake up the next morning; the end result is a product of the nurturing and maintenance that you provide over time.

Another purpose for having a presence on the various social sites is so that when people go looking for your business, it is there to be found. Now days, people want to see what other people have to say about a business and how a business acts before they make a purchasing decision. Because social networks are so prevalent, all a consumer needs to do is hop online and search for the name of the business in which they are interested to see what is being said. For your business to be there when it is sought out shows the consumer that you are invested in earning their trust. To be absent shows a lack of commitment, with no option given to the consumer to establish any type of connection with your business, and that to me, is a very scary notion. Don’t let your competition win just because you didn’t show up to the field.

Social media has changed the game altogether. It is not enough to just have a website anymore. Websites are cold and corporate; a poker face that a business can hide behind. Putting your business out there shows that you are not afraid to be vulnerable. To be present on sites such as Facebook, Twitter, YouTube, WordPress, etc., lets the consumer know that you don’t have anything to hide, or if for some reason there was something negative said about your business, you will at least be there to respond appropriately and let others see how you handle yourself and care about the concerns of your clients.

One more fantastic benefit obtained from utilizing these online platforms is the ability for you to easily keep your current clients (and/or their families) “in the know” about what your business is doing. All someone needs to do is connect with your business on the social sites and they will automatically receive a wealth of information related to your industry (because you are not just blasting out self promotions about how great your products/services are), updates on events with which your office is involved, photos of you, your office, your staff, and anything else that you wish to share – which just helps them feel comfortable and confident that doing business with you is the right choice.

I’m not trying to downplay the fact that an increase in leads does not happen over night or say that lead generation is not an important goal of a social media marketing program. What I am saying is that it just takes time and this is something that needs to be understood about social media marketing. It takes time to gain trust, establish a presence, be seen as an industry expert and develop a relationship with your audience – but the effects of all of these elements will be long lasting and the leads will come.


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May 18, 2010 Posted by | Uncategorized | , , , | 40 Comments

Are You Skipping the First Step of Your Daily Social Networking Maintenance?


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Daily Social Networking Tasks: It’s not all about content blasting.

Sometimes we are overly anxious to jump online and start posting or sometimes we just don’t have a lot of time and a very important task of social networking maintenance falls by the wayside. While I strongly recommend that you employ the following practices each day, if you must skip this step every now and then due to time constraints, it’s okay, just make sure you are on top of it next time you do have an few extra minutes or if you always feel like you barely have enough time, make it a priority and block out a specific time.

The task that I am referring to is listening, reading, and responding. You may be thinking, “Woah you said one, that looks like three tasks,” but the three really do go hand in hand.

And so, my recommendation to you is this: each day before you start your routine posting, run through each social site where you maintain a presence and search for any questions/comments that you have not yet addressed.

Here are some spots to look for on various social sites:

-Facebook: Scroll down your business page’s posts as far back as the last time you checked and look for comments made by anyone who is not a page administrator (if you interact with Business related contacts via your Personal Facebook Profile, make sure you scroll through those comments as well)

facebooke business page comment

Facebook Business Page Comment

-Twitter: Go to your @reply & Direct Message sections

twitter @reply

Twitter @replies

twitter direct message

Twitter Direct Messages

-Blog: Visit the Comment section of the Dashboard (A note of caution, I use WordPress and sometimes legitimate comments are marked as Spam, so make you look at both Pending and Spam comments)

blog comments

Blog Comments

-YouTube: Look at comments (it is recommended, however, that you have your YouTube settings configured such that no one can post a live comment without your approval, so make sure you are reading these emails and taking the appropriate actions)

YouTube comments

YouTube Comments

-LinkedIn: Check for messages in your Inbox, responses to questions you have posed, and posts to discussions you are following

linkedin inbox

LinkedIn Inbox

linkedin questions and answers

LinkedIn Answers

linkedin discussions

LinkedIn Discussions

Make sure all questions get addressed. Even if you don’t know the answer right away, respond letting the inquirer know that you have gotten their question and you are going to get back to them. Make sure comments get attention as well. While it may seem that a comment doesn’t necessitate a response, let your audience know that there is someone listening by thanking them for reading and commenting.

Facebook Business Page Comment

Facebook Business Page Comment & Acknowledgment

Your goal is to establish and maintain trust in order to keep people coming back to your pages to receive your information, in hopes that they will do business with you in the future. The more you engage and interact with your audience, the more real you become, and ultimately the more likely you are to be seen as a trusted resource.

May 6, 2010 Posted by | Uncategorized | , , , , , , , , , , | 2 Comments

How to Get the Biggest Bang for Your Time Online: A Look at Efficient Ways to Effectively Social Network When You Have Limited Time


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I recently posed the following question to the members of the LinkedIn Group, Social Networking & Social Media Marketing for Franchisees, “If you are not currently implementing a social media marketing program for your business, why not? What obstacles stand in your way?”

I was not at all surprised that the very first answer was simply lack of time. Fortunately, with a little strategic planning and implementation of some very helpful tools, you can accomplish your social networking/social media marketing tasks for the day in a very short amount of time.

Let’s start with the blog post. I am a huge advocate of the business blog. Blogs lend so many benefits to a social media marketing program that they really can’t be overlooked. Creating your blog post for the week is going to be your most time intensive task so it’s understandable if you can’t sit down and crank it out all at one time. It is okay to create your blog post over the course of a couple of days before publishing the final product; just make sure you re-read what you’ve pieced together before you publish!

After you’ve published your blog, you should post it on your Facebook Business Page, tweet it on Twitter, share it on LinkedIn, bookmark it on social bookmarking sites, and post it on document sharing sites. While that sounds like a lot of posting, there are some tools to help you streamline this process.

The Mozilla Firefox browser has an Add-On called, Shareaholic, which helps you share your work across many sites by clicking on the Shareaholic button from your browser’s toolbar, logging into each site, and posting.shareaholic

Another button you can, and should implement into your blog posts is the Share button, also known as the Add This button. When you are posting online it is essential to make it as easy as possible for your readers to share your information with their networks. Therefore, you need to have a Share button either at the top or bottom of each of your posts. You can grab the HTML for the Share button at http://addthis.com. So, after your post is published, go ahead and use the Share button within your post to share it across your other social sites.share button, add this

Now that your blog is done, you still need to find content to share with your networks throughout the rest of the week. Finding content to post can turn into a big “time suck”. But, what if you could have the content delivered to you, instead of having to search it out? Good news. You can. Google has a free product called Google Alerts that will send you emails when the Google web crawlers come across content on the web that contains keywords of your choosing.  It is really important to share value laden information related to your business’ industry with your networks instead of just sharing information about your business’ offerings. One of the goals of your social media marketing program is to be seen as an expert in your industry. By consistently providing great content, your audience will begin to see you as the “go-to” person/company for information related to the products and services that you offer and will be more likely to refer you in the future.

Another great (free) Google product that you can use to have content delivered to you is Google Reader. Google Reader allows you subscribe to RSS feeds across the web. An RSS feed is simply a real-time running list of posts, tweets, blog posts, Facebook links, etc. When I stumble upon posts from an individual or company that  I know I’ll want to read on a continuous basis, I subscribe to their RSS feed in my Google Reader and then I can open Google Reader whenever I’d like and grab relevant information all in one place.

Now that you’ve chosen what you are going to share it’s time to post. But, WAIT! Before you post please READ the content.  You cannot assume what an article is going to say simply based on the title. It sounds like a no-brainer but I cannot tell you how many times I’ve seen articles shared by companies that end up bashing their own services or raving about their competitors. If you don’t have time to read the article, hold off on posting until you can.

You should try to post to your networks multiple times throughout the week.  Since the search engines have started crawling and indexing tweets and Facebook posts it is even more beneficial to you to post frequently with content related to your products and services that could help your business show up in the search engine results pages. This does not mean to bombard your audience with self-promoting, keyword stuffed posts. It is important that you learn a little bit about each social site to see what frequency of posting seems acceptable to the users. For example, on Twitter you can post many times throughout the day, however, on Facebook people want quality versus quantity.

To save time, there are sites you can use to post to multiple sites at once. Ping.fm is great for posting to many sites in one fell swoop. Hootsuite is another site that facilitates posting to multiples sites at once and also allows you to schedule future posts.  Socialoomph allows for scheduled posting as well. Using one site to post to multiple sites at once is also a great way for the ADD social marketer to keep from being distracted on the social sites when there is work to be done since you don’t have to visit each site individually to post.

Something else you can do to save time online involves linking your sites together where applicable. For instance you can set up your Facebook Page to automatically update your Twitter status by going to http://facebook.com/twitter. You can add widgets to your blog’s sidebar to display real-time posts from some of your other sites. Sites and services like Friendfeed and Google Buzz among others, also allow you to link to your other sites to automatically stream in real-time posts.

By implementing these tips and strategies you should be able to get some great posting done in 15-20 minutes/day, however, you will also want to block out a lengthier time slot once a week to visit each site where you have a presence to see what your audience is saying. Visit your Facebook page and address any comments/questions; Go to your Twitter account and respond to your @replies and direct messages; Stop by your blog dashboard to check and respond to comments; etc. Remember, social networking is about a two-way conversation. Nothing turns me away from a company more than when I post a question on their Facebook page or blog only to be ignored.

Hopefully you’ve learned some tips here that you can use to help keep up with your social presence. There are only a couple of reasons that I know of that would really keep someone from implementing a social media marketing program; lack of time is not one of them.

What methods have you found save you time online?

May 1, 2010 Posted by | Uncategorized | , , , , , , , | 6 Comments

Proceed with Caution When Being Active on Social Media Sites


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Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships.  If you are using these mediums to cultivate your professional contacts, though, you need to be cautious of what you are saying.  Here are three trigger topics you may want to avoid.

Politics. In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill.  But before you do so, think about your audience.  When it comes to politics, everyone has an opinion.  While what you say might resonate with some, it may also upset others.  Staying politically neutral (at least online) can help keep your social media networking lighthearted and enjoyable for all of your contacts.

Religion. Like politics, religion can be another trigger issue.  If your religion is an important aspect of your identity then just be careful not to overwhelm others who don’t share your viewpoints.  And never talk badly of another religion, you never know who might be listening.

Gossip. While gossip can be fun to discuss, it can look bad if you spend your day spreading it.  Maintaining integrity online is an important part of building a strong network.

So have fun with your social media networking, keep it lighthearted and entertaining, and you will be able to expand your reach and influence.

March 22, 2010 Posted by | Uncategorized | , , , | 5 Comments

How to add Social Networking Buttons to Your Email Signature in Outlook

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1st Task: Downloading the Icons to Your Desktop

  1. Go to http://www.iconarchive.com/category/social-network/web-2-icons-by-fasticon.html.

  2. Click on the name of the icon you want to download.
  3. Choose the size you want by clicking on the size underneath of the icon.
  4. The icon will open up by itself in a new window. Right click on it and select Save Image As.
  5. Save the icon to your desktop so that it you can find it easily. Click Save.

Repeat steps 1-5 for each icon you want to add to your signature.

2nd Task: Add to Outlook

  1. In Outlook, go to the Tools drop down menu and select Options.
  2. Click on the Mail Format tab then Signatures.
  3. In the Signatures and Stationary window, click on New.
  4. Name your new signature then click OK.
  5. After you have added the text of your signature, click on the Picture Icon.
  6. In the Insert Picture window, navigate to your Desktop and select the first icon you wish to add. Click Insert.
  7. To add the web address (URL) to this icon, click on the icon to select it and then click on the Insert Hyperlink Icon.
  8. In the Address bar, type the URL (don’t forget the http://) of the social media site that corresponds with the icon you have selected. Click OK.

Repeat steps 5-8 for the rest of the buttons you want to add to your signature.

Last Task: Assign and save.

  1. When you are done adding buttons, click Save but DO NOT yet click OK.
  2. Make sure your email address appears in the “E-mail account” window and then use the drop downs to select the name of the signature you just created for “New messages” and “Replies/forwards” now click OK.

Congrats! You are all done. Now you are ready to start promoting your sites to everyone you email. Make sure you measure how many friends/fans/followers/subscribers, etc. you have before you start sending mail with your buttons so you can see how much having the buttons helps increase traffic to your sites!

Happy networking!

March 18, 2010 Posted by | Uncategorized | , , , , , , | 9 Comments