Saying It Social

Your Social Media Marketing Resource

Many jobs involve social media use as part of everyday process

Amplify’d from

Anna Kristen “AK” Stout, social media consultant for
Towson-based Saying It Social LLC, got into social media for
selling real estate and started her business in December 2009 after
doing independent contracting. Saying It Social’s most popular
service is creating a Facebook business page for a company, Stout
said, but it also provides custom packages based on what a company
needs and how much of the social media interaction it wants to

Stout said she also teaches others how to use Facebook business
and personal pages, Twitter, LinkedIn, business blogging, Google
Places and Constant Contact.

Stout said she is also starting to look at Google Plus, which
she thinks could be the next big thing in marketing, with its
targeted audience feature.

Though foursquare isn’t very popular in Maryland, Stout said it
is also a great tool for retail because people who “check in” at a
business can unlock a deal using their phones or there may be a
special deal for a “mayor” of a certain place.



September 26, 2011 Posted by | Uncategorized | , , , , | Leave a comment

The Entrepreneur’s Source, North Carolina, Engages Saying It Social, LLC, to Take Its Social Media to the Next Level

Like The Entrepreneur's Source, North Carolina Franchise Coaching on Facebook(Matthews, NC) The Entrepreneur’s Source is North America’s leading business and franchise coaching organization. They help people build rewarding careers, take control of their lives and create financial freedom. Their unique discovery and education process empowers their clients to explore alternative career options outside of the traditional job market in franchising and business ownership.

The local office of the Entrepreneur’s Source recently teamed up with Saying It Social, LLC, a social media marketing agency, to increase its reach of services to its clients and potential clients via Facebook. Having already been active on Twitter and LinkedIn, Randy Mitchell, Franchise Coach at The Entrepreneur’s Source, North Carolina, realizes the increased breadth of services he can offer through online channels. “Facebook was just the next logical step,” says Mitchell. “With 500 million users and counting and the site’s increased use as a source of information and research, I want to be in the best position possible to be the local business resource.” 

The Entrepreneur’s Source is going one step further with their new Facebook presence by using their Page to support To find out how you can help The Entrepreneur’s Source, North Carolina and their support of small business owners around the world through Kiva, visit their Facebook Page at

“We were very excited to be able to work with The Entrepreneur’s Source, North Carolina, on this project,” says AK Stout, owner of Saying It Social, LLC. “With many custom features, The Entrepreneur’s Source is in a prime position to use their Facebook Page as a central hub of information for those in the midst of a career transition towards entrepreneurship. As an added bonus, we were exceptionally thrilled to work with a company that is supporting a great organization like Kiva.”

By ‘Liking’ The Entrepreneur’s Source, North Carolina on Facebook, your News Feed will be enriched with information and resources to help you take the next step towards taking control of your career and your life. 

Media Contact: Randy Mitchell, 866-943-7700,
For more information about The Entrepreneur’s Source, please visit:

# # #

About The Entrepreneur’s Source, North Carolina:

The Entrepreneur’s Source is North America’s leading business and franchise coaching organization. They help people build rewarding careers, take control of their lives and create financial freedom. They advise businesses in growing prosperous organizations, and in expansion options such as franchising. There is no cost and no obligation for their educational services. While located in North Carolina, their office has provided guidance and coaching to thousands of individuals and businesses nationwide. For more information about The Entrepreneur’s Source, North Carolina, please visit:


May 5, 2011 Posted by | Facebook, Social Media Marketing | , , , , , | Leave a comment

Small Businesses Turn to Social Before Search

Remember how much you hated when your mom would ask, “If everyone else jumped off a bridge would you jump off, too?” in an attempt to dissuade you from following the crowd? Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must.

Findings from a recently conducted “Small Business Search and Marketing Survey” by American Express OPEN and Search Engine Marketing Professional Organization (SEMPO), show that second only to websites, Social Media is the top online marketing tool for small businesses. The most important take away from this finding is if you haven’t yet jumped off the Social Media bridge, you better believe your competition has, so you must also; otherwise your competition has a much better chance of getting found online while you’re still peering over the edge.

It is important however, not to jump in without knowing how to swim, so to speak. Too often I see companies that, while I must applaud the leap, are so obviously floundering, they are doing more harm than good with their social media presence.

Could you be making the same costly mistakes that they are? Find out by joining me for a FREE webinar, this Wednesday evening, March 30, 2011 at 7pm ET.  During this webinar you will have the opportunity to learn from examples of real companies whose use of Social Media may be a hindrance to their efforts.

Register: Webinar: Social Media: You’re Doing It All Wrong

If after the webinar, you find you may be doing the same types of things that the example companies are doing, I invite you to join me for my upcoming Social Media Boot Camp.

Social Media Boot Camp is an 8 session on-line course that will give you the tools to make the best use of sites like Facebook, Twitter, and LinkedIn for your business.  Sessions will be held every Monday and Wednesday evening in April. Find out more information at

Because I love and value my blog readers so much – please use coupon code SISB2011 during registration, to receive a $100 discount!

If you’re ready to make the leap, I hope to “see” you on Wednesday!

March 28, 2011 Posted by | Uncategorized | , , , , , , | Leave a comment

7 Annoying Social Media Personality Disorders | Pushing Social

No, it’s not smarts, strategy or writing skills (though, all of those things are immensely helpful).

It’s personality.

Your personality online determines whether or not someone will sign on to follow your tweets or read your posts. Just as in real life, your personality matters.

Read more at:


February 24, 2011 Posted by | Uncategorized | , , , | 1 Comment

A Great New Social Media Resource | Social Media Informer

social media informer

There’s a new kid on the block for finding great information about Social Media for Business.

Social Media Informer is a topic hub that collects, organizes and finds the best posts and articles on the use of social media for business. It uses the Browse My Stuff technology to create this topic hub. Topic Hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and support both manual and social curation of that content.

Saying It Social is proud to be a source for Social Media Informer!

The goals of the site are:

Collect High Quality Content

The goal of a content community is to provide a high quality destination that highlights the most recent and best content as defined by the community.

Provide an Easy to Navigate Site

End users most often are people who are not regular readers of the blogs and other sources. They come to the content community to find information on particular topics of interest to them. This links them across to the sources themselves.

Be A Jump Off Point

To be clear all content communities are only jump off points to the sources of the content.

Help Surface Content that Might Not be Found

It’s often hard to find and understand blog content that’s spread across sites. Most users are not regular subscribers to these blogs and other content sources.

Saying It Social can attest to this. We have found our blog posts showing up very well in the search engines by being featured on Social Media Informer and we thank them for inviting us to be a source!

Social Media Informer is a collaborative effort that was started by Tony KarrerTom PickPaul Dunay, and J-P De Clerck. It is generously sponsored and made possible by Direct Message Lab.


November 15, 2010 Posted by | Uncategorized | , , , , , | 1 Comment

Your Social Media Marketing Seed Needs Time to Grow

Cultivating your Social Media Marketing Garden

I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing.

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market. Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. I recently read a comment on a blog where someone termed this process of earning trust and the results of this investment as a “return on connections”. As these audience relationships continue to grow, the people that you connect with via the social media sites will become more and more aware of your business’ name and the products/services that you offer such that when they have a want or need that your business can fulfill and/or when someone they know mentions that they are looking for the products/services that your business offers, the name of your business will be right at the top of their minds.

Beginning a social media marketing program can be likened to starting a garden; you can’t plant the seeds one day and expect a beautiful spread of fully developed plants and flowers when you wake up the next morning; the end result is a product of the nurturing and maintenance that you provide over time.

Another purpose for having a presence on the various social sites is so that when people go looking for your business, it is there to be found. Now days, people want to see what other people have to say about a business and how a business acts before they make a purchasing decision. Because social networks are so prevalent, all a consumer needs to do is hop online and search for the name of the business in which they are interested to see what is being said. For your business to be there when it is sought out shows the consumer that you are invested in earning their trust. To be absent shows a lack of commitment, with no option given to the consumer to establish any type of connection with your business, and that to me, is a very scary notion. Don’t let your competition win just because you didn’t show up to the field.

Social media has changed the game altogether. It is not enough to just have a website anymore. Websites are cold and corporate; a poker face that a business can hide behind. Putting your business out there shows that you are not afraid to be vulnerable. To be present on sites such as Facebook, Twitter, YouTube, WordPress, etc., lets the consumer know that you don’t have anything to hide, or if for some reason there was something negative said about your business, you will at least be there to respond appropriately and let others see how you handle yourself and care about the concerns of your clients.

One more fantastic benefit obtained from utilizing these online platforms is the ability for you to easily keep your current clients (and/or their families) “in the know” about what your business is doing. All someone needs to do is connect with your business on the social sites and they will automatically receive a wealth of information related to your industry (because you are not just blasting out self promotions about how great your products/services are), updates on events with which your office is involved, photos of you, your office, your staff, and anything else that you wish to share – which just helps them feel comfortable and confident that doing business with you is the right choice.

I’m not trying to downplay the fact that an increase in leads does not happen over night or say that lead generation is not an important goal of a social media marketing program. What I am saying is that it just takes time and this is something that needs to be understood about social media marketing. It takes time to gain trust, establish a presence, be seen as an industry expert and develop a relationship with your audience – but the effects of all of these elements will be long lasting and the leads will come.


November 7, 2010 Posted by | Uncategorized | , , , | Leave a comment

How Social Media Contributes to SEO | Blog Talk Radio

social geek radioHad a great time being a guest on Social Geek Radio on Blog Talk Radio last night. If you couldn’t catch it live, you can hear what you missed by listening to the recording below!

Show description:

How can a solid social media presence dramatically increase a website’s search engine ranking? Do you know how to use correct page titles, metadata, alt-tags for images, anchor text, etc? Join Deb and this week co-host Lorri Wyndham (@LorriW) and guest AK Stout from Saying It Social, LLC. AK will share how she has helped many small businesses grow their business by enhancing their online presence and managing their reputation via social media channels.

Click here to listen to “Social Media Aids in SEO”

blog talk radio recording social media aids in seo


October 22, 2010 Posted by | Uncategorized | , , , , , , , | Leave a comment

It’s Time to Think about Integrating Search & Social Media

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Google and Microsoft’s Bing recently struck deals to incorporate social media into their real-time search results. Google signed a deal with Twitter that will add tweets to search results. Microsoft signed deals with both Twitter and Facebook to incorporate tweets and status updates into Bing. Microsoft recently expanded the arrangement with Facebook, making Bing its default search engine.

Have you integrated search with your social media? Marketing divided into silos is inefficient and only lets you reach narrow goals. Don’t delay, because the major players in search and social media are getting better at integrating the two disciplines everyday.

Here are a few tips to get you started integrating your search and social media marketing as well:

Use keywords in tweets and status updates. Social media is a great keyword suggestion tool; let social media help your SEO. These days, it’s critical to use the right keywords with every tweet and status update. Don’t just apply the same high-level phrases to every update. That will bore your audience, or worse still, scare them away. Use the long-tail phases that apply to deeper pages, and then link to those pages with strong anchor text. Search engines like this and reward it. But don’t stop there. Keep on linking, provided there’s something interesting and relevant to say.

Link from profile pages. Social media provides many linking opportunities and one of them is the profile page. Let everyone know where else to find you. People use various social media sites in different ways. Be there, and tell them you’re there. The links from the profile page may have nofollow tags, but they will drive traffic and different search engines treat the nofollow tag differently. There could be an SEO boost in it for you.

Expand your social network. Google is already beta-testing the inclusion of blogs from your social circle in search results. Tweets can’t be far behind. Your social circle includes:

  • Direct connections from Google Chat and Contacts.
  • Direct connections from links on your Google profile.
  • Secondary connections publicly associated with your direct connections.

The bigger the social circle, the more likely your content will appear in the search results of those connected to you. Expanding your social circle will help get you found.

So what are you waiting for? Get out there and be social, but be smart about it.

March 22, 2010 Posted by | Uncategorized | , , , , | 1 Comment

Free Tools for Social SEO

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social media marketing, seo tools, seo, search engine optimization, social media tools, social media tracking tools, tracking toolsPlenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

What low cost or free tools have you found to be effective for social media optimization tasks?

March 11, 2010 Posted by | Uncategorized | , , , , , , | 2 Comments

A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources

Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

Tips & Guides

Mashable – Twitter Lists, Resources & How-Tos

How To Blog: A Beginnerʼs Blog Publishing Guide

10 Things to Do Before Launching Your Blog

Writing for Bloggers – A Quick Guide on Style, Substance and Strategy

Creating a web presence – why bother?

Search engine optimization – Wikipedia, the free encyclopedia

SEOmoz | 21 Tactics to Increase Blog Traffic

How to optimize website images from a SEO perspective

The Bloggerʼs Guide to SEO

Methods of website linking

Linkbaiting for Fun & Profit

Web analytics – Wikipedia, the free encyclopedia

My list of tips for getting the most out of Twitter

ʻMemeʼ explained on Wikipedia

Know Your Meme

What Social Media Is and What Social Media Is Not

List of social networking websites on Wikipedia

Google Social Search Launches, Gives Results From Your Trusted “Social Circle”

Boolean Searching on the Internet

Tools & Analytics

Google Alerts



Google Analytics


Social Mention

Trending Tools

About IQ


Google Trends

Popular Bookmarks on Delicious

Twitter Search

Yahoo! Buzz Index – Todayʼs Top 20 Overall Searches


WordPress Plugins & Themes

WordPress › WordPress Plugins

WordPress › WordPress Themes


Stop Comment Spam and Trackback Spam « Akismet

All In One SEO Pack WordPress Plugin

Audio Player WordPress plugin


Favicon Manager


Google Analyticator

Google (XML) Sitemaps Generator for WordPress

PXS Mail Form

Simple Tags

SRG Clean Archives

Wordbook Facebook

WordPress Automatic Upgrade

WordPress Database Backup

Wptouch: WordPress on iPhone

FaceBook Share

Facebook Connect



The Social Web











NingCreate Your Own Social Network


Social Tools & Apps

Hootsuite – Our Fav!!

Brizzly – Twitter web app

Where is your Username registered

KnowEm – Check your username

Alltop, all the top stories


Firefox web browser URL shortner with stats

TinyURL – URL shortner


Twitter Tools

Our guide to Brand monitoring on Twitter – 5 top tools

Mr. Tweet – Your Personal Networking Assistant!


Twitterfall – a way of viewing the latest ʻtweetsʼ of upcoming trends

Seesmic – Twitter & FB app

Twitterrific – Mac & iPhone app

TweetDeck – Twitter, FB & MySpace app

Power Twitter – Firefox Add-on

Twufferschedule tweets for later!


Jim Grygar’s list of 60 Twitter tools


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February 4, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , | 2 Comments