Saying It Social

Your Social Media Marketing Resource

How Social Media Contributes to SEO | Blog Talk Radio

social geek radioHad a great time being a guest on Social Geek Radio on Blog Talk Radio last night. If you couldn’t catch it live, you can hear what you missed by listening to the recording below!

Show description:

How can a solid social media presence dramatically increase a website’s search engine ranking? Do you know how to use correct page titles, metadata, alt-tags for images, anchor text, etc? Join Deb and this week co-host Lorri Wyndham (@LorriW) and guest AK Stout from Saying It Social, LLC. AK will share how she has helped many small businesses grow their business by enhancing their online presence and managing their reputation via social media channels.

Click here to listen to “Social Media Aids in SEO”

blog talk radio recording social media aids in seo

 

October 22, 2010 Posted by | Uncategorized | , , , , , , , | Leave a comment

Google’s Official Search Engine Optimization Guide

September 29, 2010 Posted by | Search Engine Optimization | , , , | 4 Comments

12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY

1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Here are two sites that will help you do this:

  • KnowEm: KnowEm has the highest number of sites (over 350) available for checking username availability. Simply by entering your desired username, you’ll be able to find out instantly if it’s still available. KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites.
  • namechk: Covering 72 major social networking sites, namechk is simple, fast, and easy to use. If your desired username or vanity URL is still available, you simply click through each one to claim it. If your brand isn’t consistent across the Web, namechk can help you by determining which usernames are still available on a number of the most popular sites.

2. Look like you “get it”: Your target audience is becoming more shrewd about leveraging social media sites as an integral part of their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well. If you don’t have a presence, you appear as if you’re not very savvy.

3. Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.

4. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Be sure to build trust by adding value to the community consistently over time.

5. Increase your search engine rankings: Social media profiles (especially those on Twitter, Facebook, and LinkedIn) frequently rank highly with major search engines. Creating keyword-rich profiles around your brand name can help generate traffic for your both your social-networking sites and your company’s Web site.

6. SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

7. Social media content is now integrated with search results: Search engines like Google and Bing are increasingly indexing and ranking posts and other information from social networks. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

8. Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services. If you actively monitor social conversations, you have the opportunity to correct false or inaccurate information about your brand and address negative comments before they take on a life of their own.

9. Generate site traffic: You can create additional traffic if you regularly post updates on social networks that link back to your Web site. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

10. Find new customers through your friends: You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends about what your company does and influence them to use your services or make referrals.

11. Find new customers through your company profile: Your company profile is a great opportunity for you to post regular updates on your activities and about important news and trends in your industry. This will attract the attention of new customers interested in your industry and increase your reputation as an expert in your field. It’s important to post regularly if you want to increase your followers or fans and convert them to potential leads.

12. Niche marketing: Social media enables you to reach very specific subsets of people based on their personal preferences and interests. You can create unique social media profiles to target these audiences or create strategies based on addressing individual interests.

Are you using social media to grow your business? Please share your experiences!


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June 4, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , | 9 Comments

Why Social Media Marketing For Small Business Is Important


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“Social Media Marketing” – this is a HUGE buzzword in our industry right now.. but why is  social media for small business so important to YOU (the small business)?

Chris Mechanic of WebMechanix explains from a Search Engine Optimization standpoint:

From: http://www.seobywebmechanix.com/why-social-media-for-small-business-is-important/

April 23, 2010 Posted by | Uncategorized | , , , , , | 5 Comments

Free Tools for Social SEO


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social media marketing, seo tools, seo, search engine optimization, social media tools, social media tracking tools, tracking toolsPlenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

What low cost or free tools have you found to be effective for social media optimization tasks?

March 11, 2010 Posted by | Uncategorized | , , , , , , | 2 Comments

Saying It Social, LLC Now Accepting New Clients for February!!

Calling all franchise owners, small business owners, medium sized business owners & big business owners (heck, we don’t discriminate!) Saying It Social, LLC is now accepting new clients for February!! We specialize in Search Engine Optimization (SEO) & Social Media Marketing/Social Networking. Hop on board quickly as we are going to limit the number of new clients that we accept initially to avoid back up!! Questions about our services? See more at the Saying It Social’s Services tab or email akstout@sayingitsocial.com.

January 21, 2010 Posted by | Uncategorized | , , , , , | Leave a comment