Saying It Social

Your Social Media Marketing Resource

Many jobs involve social media use as part of everyday process

Amplify’d from carrollcountytimes.com

Anna Kristen “AK” Stout, social media consultant for
Towson-based Saying It Social LLC, got into social media for
selling real estate and started her business in December 2009 after
doing independent contracting. Saying It Social’s most popular
service is creating a Facebook business page for a company, Stout
said, but it also provides custom packages based on what a company
needs and how much of the social media interaction it wants to
do.

Stout said she also teaches others how to use Facebook business
and personal pages, Twitter, LinkedIn, business blogging, Google
Places and Constant Contact.

Stout said she is also starting to look at Google Plus, which
she thinks could be the next big thing in marketing, with its
targeted audience feature.

Though foursquare isn’t very popular in Maryland, Stout said it
is also a great tool for retail because people who “check in” at a
business can unlock a deal using their phones or there may be a
special deal for a “mayor” of a certain place.

Read more at carrollcountytimes.com

 

September 26, 2011 Posted by | Uncategorized | , , , , | Leave a comment

The Entrepreneur’s Source, North Carolina, Engages Saying It Social, LLC, to Take Its Social Media to the Next Level

Like The Entrepreneur's Source, North Carolina Franchise Coaching on Facebook(Matthews, NC) The Entrepreneur’s Source is North America’s leading business and franchise coaching organization. They help people build rewarding careers, take control of their lives and create financial freedom. Their unique discovery and education process empowers their clients to explore alternative career options outside of the traditional job market in franchising and business ownership.

The local office of the Entrepreneur’s Source recently teamed up with Saying It Social, LLC, a social media marketing agency, to increase its reach of services to its clients and potential clients via Facebook. Having already been active on Twitter and LinkedIn, Randy Mitchell, Franchise Coach at The Entrepreneur’s Source, North Carolina, realizes the increased breadth of services he can offer through online channels. “Facebook was just the next logical step,” says Mitchell. “With 500 million users and counting and the site’s increased use as a source of information and research, I want to be in the best position possible to be the local business resource.” 

The Entrepreneur’s Source is going one step further with their new Facebook presence by using their Page to support Kiva.org. To find out how you can help The Entrepreneur’s Source, North Carolina and their support of small business owners around the world through Kiva, visit their Facebook Page at http://facebook.com/franchisecarolina

“We were very excited to be able to work with The Entrepreneur’s Source, North Carolina, on this project,” says AK Stout, owner of Saying It Social, LLC. “With many custom features, The Entrepreneur’s Source is in a prime position to use their Facebook Page as a central hub of information for those in the midst of a career transition towards entrepreneurship. As an added bonus, we were exceptionally thrilled to work with a company that is supporting a great organization like Kiva.”

By ‘Liking’ The Entrepreneur’s Source, North Carolina on Facebook, your News Feed will be enriched with information and resources to help you take the next step towards taking control of your career and your life. 

Media Contact: Randy Mitchell, 866-943-7700, rmitchell@esourcecoach.com
For more information about The Entrepreneur’s Source, please visit: http://www.entrepreneurssource.com/rmitchell

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About The Entrepreneur’s Source, North Carolina:

The Entrepreneur’s Source is North America’s leading business and franchise coaching organization. They help people build rewarding careers, take control of their lives and create financial freedom. They advise businesses in growing prosperous organizations, and in expansion options such as franchising. There is no cost and no obligation for their educational services. While located in North Carolina, their office has provided guidance and coaching to thousands of individuals and businesses nationwide. For more information about The Entrepreneur’s Source, North Carolina, please visit: http://www.entrepreneurssource.com/rmitchell

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May 5, 2011 Posted by | Facebook, Social Media Marketing | , , , , , | Leave a comment

RT/Share to Win Wednesday | A $500 Value

Today we are running a contest and giving away a FREE PASS for Social Media Boot Camp!

For each RT, Share, or Forward, you will receive one entry – the amount of entries you can earn is LIMITLESS!

There are 3 ways to enter!

1. Post to Twitter! Copy and paste the following tweet:

RT @akstout18 For ea. RT of this post u will receive 1 entry for a free ticket to Social Media Boot Camp, a $500 value. http://bit.ly/fyzcV6

2. Go to the Saying It Social Facebook Page, “Like” it, and then Share the post that is there about the contest with your friends – don’t forget to tag the page so that we know you shared it! (Don’t know how to tag a page? Then you need Social Media Boot Camp!)

3. Forward this email! You will receive one entry for each forward!

That’s it! Contest ends at 11:59pm ET tonight!

Don’t wait to sign up for Boot Camp, if you win, we will refund your money! The winner may also gift the free pass to a friend or colleague!

For more info and to register go to: http://getsocialbootcamp.eventbrite.com.

Good luck:-)

March 16, 2011 Posted by | Uncategorized | , , , , , , , | 2 Comments

A Great New Social Media Resource | Social Media Informer

social media informer

There’s a new kid on the block for finding great information about Social Media for Business.

Social Media Informer is a topic hub that collects, organizes and finds the best posts and articles on the use of social media for business. It uses the Browse My Stuff technology to create this topic hub. Topic Hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and support both manual and social curation of that content.

Saying It Social is proud to be a source for Social Media Informer!

The goals of the site are:

Collect High Quality Content

The goal of a content community is to provide a high quality destination that highlights the most recent and best content as defined by the community.

Provide an Easy to Navigate Site

End users most often are people who are not regular readers of the blogs and other sources. They come to the content community to find information on particular topics of interest to them. This links them across to the sources themselves.

Be A Jump Off Point

To be clear all content communities are only jump off points to the sources of the content.

Help Surface Content that Might Not be Found

It’s often hard to find and understand blog content that’s spread across sites. Most users are not regular subscribers to these blogs and other content sources.

Saying It Social can attest to this. We have found our blog posts showing up very well in the search engines by being featured on Social Media Informer and we thank them for inviting us to be a source!

Social Media Informer is a collaborative effort that was started by Tony KarrerTom PickPaul Dunay, and J-P De Clerck. It is generously sponsored and made possible by Direct Message Lab.


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November 15, 2010 Posted by | Uncategorized | , , , , , | 1 Comment

How Social Media Contributes to SEO | Blog Talk Radio

social geek radioHad a great time being a guest on Social Geek Radio on Blog Talk Radio last night. If you couldn’t catch it live, you can hear what you missed by listening to the recording below!

Show description:

How can a solid social media presence dramatically increase a website’s search engine ranking? Do you know how to use correct page titles, metadata, alt-tags for images, anchor text, etc? Join Deb and this week co-host Lorri Wyndham (@LorriW) and guest AK Stout from Saying It Social, LLC. AK will share how she has helped many small businesses grow their business by enhancing their online presence and managing their reputation via social media channels.

Click here to listen to “Social Media Aids in SEO”

blog talk radio recording social media aids in seo

 

October 22, 2010 Posted by | Uncategorized | , , , , , , , | Leave a comment

Saying It Social Adds Two New and Exciting Services!

New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar

Like This!At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. However, it is not one of the sites that we manage for our clients. Add to Google BuzzLet me explain. Amongst other things, LinkedIn involves creating a personal profile and connecting with people whom you or may meet at networking events, seminars, marketing meetings, etc.  Your interactions on the site involve joining participating in discussions, asking and answering questions, requesting introductions and so forth; all of which all personal in nature and not easily done for you by someone else who doesn’t know who you know, doesn’t meet who you meet, and well, doesn’t walk in your shoes. You get the idea. All that being said, we still want to help you use it which is why when you sign on for our services we will provide you with a webinar that starts from setting up a LinkedIn profile to how to best use the various features of the site. We will also be happy to answer any ongoing LinkedIn questions you may have.

New Service #2: Weekly Coaching/Informational E-Newsletter

At Saying It Social our goal is to provide you with the tools to gain the biggest benefit from our social media marketing services. This is why we will send you a weekly e-mail newsletter with tips, tools, and ideas on how to incorporate your social media presence with the other elements of your marketing plan. We will give you sample letters that you can use to introduce your social sites to your clients, suggestions on how to reach out to past clients and bring your business back on their radar, and much more! We will also provide you with blog posts written by us and articles written by others in the industry about the current “goings-on” in social-media-for-business land so that you can learn more about what we and the benefits we provide.

Hope you are as excited about these new offerings as we are!!

June 17, 2010 Posted by | LinkedIn, Social Media Marketing, Social Networking | , , , , , , , | 2 Comments

Join us for a Webinar “Social Media Marketing for Franchisees & Other Small Businesses” on May 25th

Join us for a Webinar “Social Media Marketing for Franchisees & Other Small Businesses” on May 25th

As a participant you will learn why a social media marketing program must be included in your marketing plan, what social sites you must be present on, what you need to do once you get there, and why it’s all necessary! This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC.

About AK:

AK has been working with social media for the past 6 years, having been amongst the first group of people introduced to Facebook. With a degree in Marketing AK prides herself in finding ways to utilize her knowledge in conjunction with the ever expanding mix and advantages of online tools to increase a brand’s exposure while establishing trust and cultivating meaningful business-consumer relationships. Besides being the mastermind behind Saying It Social, AK is also a real estate agent who has working to expand her own brand online for the past 4 years. With more than 4,000 real estate agents in her area alone, AK knows what it takes to stand out amongst the competition. And just in case you were worried that AK might have too much free time on her hands, she also works in the corporate office of the Senior Helpers franchise. At Senior Helpers, AK provides support to the franchise owners and manages the Senior Helpers’ national social media presence. AK understands the time limitations and strict financial budget by which franchise owners are bound and has tailored her social media marketing program accordingly.

The Webinar:

Saying It Social will be increasing their prices by $50 on June 1st. This webinar will be the last chance to hear a little bit about how Saying It Social can help your business before the prices increase, so sign up today!

Space is limited and “seats” are filling up fast.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/211779617

Title: Social Media Marketing for Franchisees & Other Small Businesses
Date: Tuesday, May 25, 2010
Time: 8:00 PM – 9:00 PM EDT

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000
Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

About Saying It Social:

Blog: http://sayingitsocial.com
Facebook: http://facebook.com/sayingitsocial
Twitter: http://twitter.com/sayingitsocial

May 25, 2010 Posted by | Uncategorized | , , , , , | 4 Comments

What Does First Page Google Domination Look Like and How Do I Achieve It?

Glad you asked!

At Saying It Social, we don’t want your business to just show up once in search engine results for your products/services in your area – we want you to show up A LOT!!

Check out what can happen with constant posting of fresh content, an ever increasing number of back links, proper SEO techniques, etc…

Senior Helpers In Home Health Care and Elder Care Services of Hudson County, NJ If you were looking for in home care in Hudson County, NJ – who would you choose?

The best part about these results is that they are part of the organic (free) search results, in other words NOT from Google Adwords/PPC campaigns. So, while you may pay a flat monthly fee to have a company like ours perform the maintenance that provides these results – you won’t have to bid for keywords and you won’t run the risk of running out of bids mid-day so that you cease to show up for the evening “seekers”.

Here are some statics tackling the Pay Per Click Search Marketing VS Organic Search Marketing debate:

Pay Per Click
Search Engine
Marketing
Organic
Search Engine
Marketing
Cost In 2005, 81%, or $4.70 billion of the total $5.75 billion spent on search engine marketing was spent on Pay Per Click Search Engine Marketing. PPC programs as a whole cost more than Organic Search Engine Optimization programs because the cost of keyword acquisition and cost per click climb as competition continues to increase. There are also additional costs for management services and management software as well as wastage commonly attributed to rampant click fraud. Only $1.05 billion of the $5.75 billion dollars spent on search engine marketing last year was spent on organic search engine optimization. The cost overall of an organic SEO program from Saying It Social is lesser than PPC programs because there is only an initial fee and a nominal monthly fee that keeps your website optimized for the major search engines. There is no continued cost for every click made onto a link to your website; all advertising achieved after the initial optimization is free.
Search Patterns Search patterns reveal that less search engine users visit pay per click advertising sites than visit organic sites. In fact 4 out of 5 search engine users report that they never click on PPC results. 70% of search engine users report visiting organic listings daily. Reaching the top of the search results pages with the expertise of Saying It Social’s organic search engine optimization plan is crucial because an eye tracking study showed that 50% of search engine users choose to visit websites that appear in the top organic results.
Keywords Keyword pricing begins at $.05 but the average cost for a top keyword exceeds $3.30. Keyword costs increase at least 20% a year. One survey reported that 57% of respondents felt that they were paying too much for their chosen keywords and keyword phrases. There is no cost for keywords in organic search engine optimization campaigns. Saying It Social’s organic SEO plan begins with extensive keyword research that helps determine what words are most relevant to the advertiser’s product. Then, keyword-rich content is used in order to deliver the traffic they want to make conversions.
Click-through rate Further complicating the reduced click through rates of PPC when compared to organic search engine optimization, the overall conversion rate at the website is 3 times less than that of unpaid listings. Also, with the high cost of top keywords, many advertisers are paying more than $5 per click through and sometimes as much as $150 per visitor. Because there is much more potential targeted traffic through organic listings than through paid ads, there is a greater opportunity for converting traffic into customers. Additionally, organic click through rates are 3 times more than paid listings. The conversion rate for organic listings is also 17% higher than paid listings.
ROI Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program. Organic listings generate a higher ROI than PPC programs. Trends show that more sales result from organic search engine listings than paid sites, meaning that advertisers get more for their money when working with a talented organic search engine optimization company like Saying It Social.
Long term results There is little or no long term results in PPC programs. Pay Per Click Programs can earn an advertiser an immediate boost in results but as soon as the budget runs out or the campaign ends the results stop. Businesses with organic search engine optimization plans developed by Saying It Social will reap the rewards of long term results. Through continual optimization for the search engines, results garnered from organic SEO continue to increase and generate more traffic long after their program has begun.
Relevance 72.3% of search engine users report feeling that Google’s organic listings are more relevant than their paid listings. Only 20% of search engine users will view a paid listing. 86% of search engine users report they feel organic listings are more relevant than paid listings.
Fraud 3 out of 4 advertisers are victims of click fraud, where clicks onto links are perpetrated by an advertiser’s competitor to deplete the advertiser’s marketing budget. Estimates are that click fraud accounts for 15-30% of all click throughs. SEO companies employ “black hat” techniques like link farms, shadow domains, hidden text or doorway pages to drive traffic to websites. These questionable techniques can get a website delisted by the major search engines. At Saying It Social, there is no risk of being penalized by a search engine. Saying It Social never has used and will never use “black hat” techniques.
Trust 66% of customers report that they distrust paid advertisements. An additional 29% of search engine users report being annoyed by PPC ads. 86% of search engine users report that they trust organic search results over paid results. At Saying It Social we respect search engine users and want to keep their trust, so we use a combination of SEO and Social Media Marketing to help our Clients’ businesses reach maximum relevancy so that search engine users find the product or information they want and become a customer

* References
1. Are Corporate Websites Optimized for SEO? by Paul Bruemmer, 2005
2. Emarketer, 2003
3. iProspect, Survery Sampling International, Websurveyor, and Strategem Research, April 2004
4. Marketing Sherpa, August 2005
5. The iProspect Search Engine User Behavior Study, April 2006
6. Outsell Report

What are your thoughts/experiences on the PPC Search Marketing vs Organic Search Marketing topic?

January 26, 2010 Posted by | Uncategorized | , , , , , , | Leave a comment

Saying It Social, LLC Now Accepting New Clients for February!!

Calling all franchise owners, small business owners, medium sized business owners & big business owners (heck, we don’t discriminate!) Saying It Social, LLC is now accepting new clients for February!! We specialize in Search Engine Optimization (SEO) & Social Media Marketing/Social Networking. Hop on board quickly as we are going to limit the number of new clients that we accept initially to avoid back up!! Questions about our services? See more at the Saying It Social’s Services tab or email akstout@sayingitsocial.com.

January 21, 2010 Posted by | Uncategorized | , , , , , | Leave a comment