Saying It Social

Your Social Media Marketing Resource

Organic Marketing Vs. Pay Per Click (PPC)

Where do you click??

1. No matter how much paid advertising you have done or how much you have spent, it NEVER helps your organic search engine rankings.

2. No matter how much money you’ve spent on advertising in the past, there are never any future freebies. When you stop paying, the ads stop. Period.

3. The higher up in the organic search you rank, the less you need to spend on PPC.

4. Once up in the organic search with good quality relevant content, the easier it is to stay there.

5. Organic search has a much higher click through rate than PPC, because it has a higher trust factor. And this can equate to 3-8 times more traffic in the top spot.

6. Organic has stick and duplication properties. Many times you will have articles or videos that were sent out a year earlier that now deliver more backlinks than they did originally.

7. Content is King. Therefore you should spend the majority of your marketing time on organic SEO methods that will keep working long after you do; and the minority on tweaking your paid methods.

February 25, 2010 Posted by | Uncategorized | , , , | Leave a comment

What Does First Page Google Domination Look Like and How Do I Achieve It?

Glad you asked!

At Saying It Social, we don’t want your business to just show up once in search engine results for your products/services in your area – we want you to show up A LOT!!

Check out what can happen with constant posting of fresh content, an ever increasing number of back links, proper SEO techniques, etc…

Senior Helpers In Home Health Care and Elder Care Services of Hudson County, NJ If you were looking for in home care in Hudson County, NJ – who would you choose?

The best part about these results is that they are part of the organic (free) search results, in other words NOT from Google Adwords/PPC campaigns. So, while you may pay a flat monthly fee to have a company like ours perform the maintenance that provides these results – you won’t have to bid for keywords and you won’t run the risk of running out of bids mid-day so that you cease to show up for the evening “seekers”.

Here are some statics tackling the Pay Per Click Search Marketing VS Organic Search Marketing debate:

Pay Per Click
Search Engine
Search Engine
Cost In 2005, 81%, or $4.70 billion of the total $5.75 billion spent on search engine marketing was spent on Pay Per Click Search Engine Marketing. PPC programs as a whole cost more than Organic Search Engine Optimization programs because the cost of keyword acquisition and cost per click climb as competition continues to increase. There are also additional costs for management services and management software as well as wastage commonly attributed to rampant click fraud. Only $1.05 billion of the $5.75 billion dollars spent on search engine marketing last year was spent on organic search engine optimization. The cost overall of an organic SEO program from Saying It Social is lesser than PPC programs because there is only an initial fee and a nominal monthly fee that keeps your website optimized for the major search engines. There is no continued cost for every click made onto a link to your website; all advertising achieved after the initial optimization is free.
Search Patterns Search patterns reveal that less search engine users visit pay per click advertising sites than visit organic sites. In fact 4 out of 5 search engine users report that they never click on PPC results. 70% of search engine users report visiting organic listings daily. Reaching the top of the search results pages with the expertise of Saying It Social’s organic search engine optimization plan is crucial because an eye tracking study showed that 50% of search engine users choose to visit websites that appear in the top organic results.
Keywords Keyword pricing begins at $.05 but the average cost for a top keyword exceeds $3.30. Keyword costs increase at least 20% a year. One survey reported that 57% of respondents felt that they were paying too much for their chosen keywords and keyword phrases. There is no cost for keywords in organic search engine optimization campaigns. Saying It Social’s organic SEO plan begins with extensive keyword research that helps determine what words are most relevant to the advertiser’s product. Then, keyword-rich content is used in order to deliver the traffic they want to make conversions.
Click-through rate Further complicating the reduced click through rates of PPC when compared to organic search engine optimization, the overall conversion rate at the website is 3 times less than that of unpaid listings. Also, with the high cost of top keywords, many advertisers are paying more than $5 per click through and sometimes as much as $150 per visitor. Because there is much more potential targeted traffic through organic listings than through paid ads, there is a greater opportunity for converting traffic into customers. Additionally, organic click through rates are 3 times more than paid listings. The conversion rate for organic listings is also 17% higher than paid listings.
ROI Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program. Organic listings generate a higher ROI than PPC programs. Trends show that more sales result from organic search engine listings than paid sites, meaning that advertisers get more for their money when working with a talented organic search engine optimization company like Saying It Social.
Long term results There is little or no long term results in PPC programs. Pay Per Click Programs can earn an advertiser an immediate boost in results but as soon as the budget runs out or the campaign ends the results stop. Businesses with organic search engine optimization plans developed by Saying It Social will reap the rewards of long term results. Through continual optimization for the search engines, results garnered from organic SEO continue to increase and generate more traffic long after their program has begun.
Relevance 72.3% of search engine users report feeling that Google’s organic listings are more relevant than their paid listings. Only 20% of search engine users will view a paid listing. 86% of search engine users report they feel organic listings are more relevant than paid listings.
Fraud 3 out of 4 advertisers are victims of click fraud, where clicks onto links are perpetrated by an advertiser’s competitor to deplete the advertiser’s marketing budget. Estimates are that click fraud accounts for 15-30% of all click throughs. SEO companies employ “black hat” techniques like link farms, shadow domains, hidden text or doorway pages to drive traffic to websites. These questionable techniques can get a website delisted by the major search engines. At Saying It Social, there is no risk of being penalized by a search engine. Saying It Social never has used and will never use “black hat” techniques.
Trust 66% of customers report that they distrust paid advertisements. An additional 29% of search engine users report being annoyed by PPC ads. 86% of search engine users report that they trust organic search results over paid results. At Saying It Social we respect search engine users and want to keep their trust, so we use a combination of SEO and Social Media Marketing to help our Clients’ businesses reach maximum relevancy so that search engine users find the product or information they want and become a customer

* References
1. Are Corporate Websites Optimized for SEO? by Paul Bruemmer, 2005
2. Emarketer, 2003
3. iProspect, Survery Sampling International, Websurveyor, and Strategem Research, April 2004
4. Marketing Sherpa, August 2005
5. The iProspect Search Engine User Behavior Study, April 2006
6. Outsell Report

What are your thoughts/experiences on the PPC Search Marketing vs Organic Search Marketing topic?

January 26, 2010 Posted by | Uncategorized | , , , , , , | Leave a comment