Saying It Social

Your Social Media Marketing Resource

Small Businesses Turn to Social Before Search

Remember how much you hated when your mom would ask, “If everyone else jumped off a bridge would you jump off, too?” in an attempt to dissuade you from following the crowd? Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must.

Findings from a recently conducted “Small Business Search and Marketing Survey” by American Express OPEN and Search Engine Marketing Professional Organization (SEMPO), show that second only to websites, Social Media is the top online marketing tool for small businesses. The most important take away from this finding is if you haven’t yet jumped off the Social Media bridge, you better believe your competition has, so you must also; otherwise your competition has a much better chance of getting found online while you’re still peering over the edge.

It is important however, not to jump in without knowing how to swim, so to speak. Too often I see companies that, while I must applaud the leap, are so obviously floundering, they are doing more harm than good with their social media presence.

Could you be making the same costly mistakes that they are? Find out by joining me for a FREE webinar, this Wednesday evening, March 30, 2011 at 7pm ET.  During this webinar you will have the opportunity to learn from examples of real companies whose use of Social Media may be a hindrance to their efforts.

Register: Webinar: Social Media: You’re Doing It All Wrong

If after the webinar, you find you may be doing the same types of things that the example companies are doing, I invite you to join me for my upcoming Social Media Boot Camp.

Social Media Boot Camp is an 8 session on-line course that will give you the tools to make the best use of sites like Facebook, Twitter, and LinkedIn for your business.  Sessions will be held every Monday and Wednesday evening in April. Find out more information at

Because I love and value my blog readers so much – please use coupon code SISB2011 during registration, to receive a $100 discount!

If you’re ready to make the leap, I hope to “see” you on Wednesday!

March 28, 2011 Posted by | Uncategorized | , , , , , , | Leave a comment

Appeal to your audience’s emotions to evoke action – Baltimore online marketing |

Photo: by Richard Faulder

Today’s online marketing advice comes from the homeless man I see every day on the street corner on my drive in to work. Each morning I pass said gentleman as he holds his cardboard sign and looks just like every other homeless person soliciting for your hard earned cash. This morning however, I saw a brilliant twinge of marketing take place on aforementioned street corner….

February 14, 2011 Posted by | Uncategorized | , , , | Leave a comment