Saying It Social

Your Social Media Marketing Resource

Saying It Social Adds Two New and Exciting Services!

New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar

Like This!At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. However, it is not one of the sites that we manage for our clients. Add to Google BuzzLet me explain. Amongst other things, LinkedIn involves creating a personal profile and connecting with people whom you or may meet at networking events, seminars, marketing meetings, etc.  Your interactions on the site involve joining participating in discussions, asking and answering questions, requesting introductions and so forth; all of which all personal in nature and not easily done for you by someone else who doesn’t know who you know, doesn’t meet who you meet, and well, doesn’t walk in your shoes. You get the idea. All that being said, we still want to help you use it which is why when you sign on for our services we will provide you with a webinar that starts from setting up a LinkedIn profile to how to best use the various features of the site. We will also be happy to answer any ongoing LinkedIn questions you may have.

New Service #2: Weekly Coaching/Informational E-Newsletter

At Saying It Social our goal is to provide you with the tools to gain the biggest benefit from our social media marketing services. This is why we will send you a weekly e-mail newsletter with tips, tools, and ideas on how to incorporate your social media presence with the other elements of your marketing plan. We will give you sample letters that you can use to introduce your social sites to your clients, suggestions on how to reach out to past clients and bring your business back on their radar, and much more! We will also provide you with blog posts written by us and articles written by others in the industry about the current “goings-on” in social-media-for-business land so that you can learn more about what we and the benefits we provide.

Hope you are as excited about these new offerings as we are!!

June 17, 2010 Posted by | LinkedIn, Social Media Marketing, Social Networking | , , , , , , , | 2 Comments

12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY

1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Here are two sites that will help you do this:

  • KnowEm: KnowEm has the highest number of sites (over 350) available for checking username availability. Simply by entering your desired username, you’ll be able to find out instantly if it’s still available. KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites.
  • namechk: Covering 72 major social networking sites, namechk is simple, fast, and easy to use. If your desired username or vanity URL is still available, you simply click through each one to claim it. If your brand isn’t consistent across the Web, namechk can help you by determining which usernames are still available on a number of the most popular sites.

2. Look like you “get it”: Your target audience is becoming more shrewd about leveraging social media sites as an integral part of their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well. If you don’t have a presence, you appear as if you’re not very savvy.

3. Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.

4. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. Be sure to build trust by adding value to the community consistently over time.

5. Increase your search engine rankings: Social media profiles (especially those on Twitter, Facebook, and LinkedIn) frequently rank highly with major search engines. Creating keyword-rich profiles around your brand name can help generate traffic for your both your social-networking sites and your company’s Web site.

6. SEO benefits: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites, but there are still many leading sites that allow DOFOLLOW tags — including Friendfeed, Digg, and Mixx. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

7. Social media content is now integrated with search results: Search engines like Google and Bing are increasingly indexing and ranking posts and other information from social networks. Videos from popular sites like YouTube can also be optimized for indexing by the major search engines.

8. Brand monitoring: Having a social media presence gives you a better understanding of what current and potential customers are saying about your products and services. If you actively monitor social conversations, you have the opportunity to correct false or inaccurate information about your brand and address negative comments before they take on a life of their own.

9. Generate site traffic: You can create additional traffic if you regularly post updates on social networks that link back to your Web site. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

10. Find new customers through your friends: You shouldn’t neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends about what your company does and influence them to use your services or make referrals.

11. Find new customers through your company profile: Your company profile is a great opportunity for you to post regular updates on your activities and about important news and trends in your industry. This will attract the attention of new customers interested in your industry and increase your reputation as an expert in your field. It’s important to post regularly if you want to increase your followers or fans and convert them to potential leads.

12. Niche marketing: Social media enables you to reach very specific subsets of people based on their personal preferences and interests. You can create unique social media profiles to target these audiences or create strategies based on addressing individual interests.

Are you using social media to grow your business? Please share your experiences!


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June 4, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , | 9 Comments

A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources

Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

Tips & Guides

Mashable – Twitter Lists, Resources & How-Tos
http://mashable.com/2009/01/01/twitter-user-types/

How To Blog: A Beginnerʼs Blog Publishing Guide
http://www.masternewmedia.org/independent_publishing/blogging-how-to-blog/guide-to-publishing-first-blog-20071104.htm.htm

10 Things to Do Before Launching Your Blog
http://ow.ly/wZ3K

Writing for Bloggers – A Quick Guide on Style, Substance and Strategy
http://kendallcopywriting.co.uk/2009/01/06/writing-for-bloggers-in-blog-form/

Creating a web presence – why bother?
http://kendallcopywriting.co.uk/2009/01/14/creating-a-web-presence-why-bother/

Search engine optimization – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Search_engine_optimization

SEOmoz | 21 Tactics to Increase Blog Traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

How to optimize website images from a SEO perspective
http://blog.avangate.com/optimize-website-images/

The Bloggerʼs Guide to SEO
http://www.seobook.com/bloggers

Methods of website linking
http://en.wikipedia.org/wiki/Methods_of_website_linking

Linkbaiting for Fun & Profit
http://www.searchenginejournal.com/linkbaiting-for-fun-profit/2541/

Web analytics – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Web_analytics

My list of tips for getting the most out of Twitter
http://www.joshrussell.com/2008/10/07/my-list-of-tips-for-getting-the-most-out-of-twitter/

ʻMemeʼ explained on Wikipedia
http://en.wikipedia.org/wiki/Meme

Know Your Meme
http://knowyourmeme.com

What Social Media Is and What Social Media Is Not
http://blog.louisgray.com/2009/01/what-social-media-is-andwhat-social.html

List of social networking websites on Wikipedia
http://en.wikipedia.org/wiki/List_of_social_networking_websites

Google Social Search Launches, Gives Results From Your Trusted “Social Circle”
http://searchengineland.com/google-social-search-launchesgives-results-from-your-trusted-social-circle-28507

Boolean Searching on the Internet
http://www.internettutorials.net/boolean.asp

Tools & Analytics

Google Alerts
http://www.google.com/alerts

Technorati
http://technorati.com/

FeedBurner
http://www.feedburner.com/fb/a/home

Google Analytics
http://www.google.com/analytics/

Woopra
http://www.woopra.com/

Social Mention
http://www.socialmention.com/

Trending Tools

About Ask.com: IQ
http://sp.ask.com/en/docs/iq/iq.shtml

Digg
http://digg.com/

Google Trends
http://www.google.com/trends/hottrends

Popular Bookmarks on Delicious
http://delicious.com/popular

Twitter Search
http://search.twitter.com/

Yahoo! Buzz Index – Todayʼs Top 20 Overall Searches
http://buzzlog.buzz.yahoo.com/overall/

Tweetmeme
http://tweetmeme.com/

WordPress Plugins & Themes

WordPress › WordPress Plugins
http://wordpress.org/extend/plugins/

WordPress › WordPress Themes
http://wordpress.org/extend/themes/

ShareThis
http://sharethis.com/

Stop Comment Spam and Trackback Spam « Akismet
http://akismet.com/

All In One SEO Pack WordPress Plugin
http://semperfiwebdesign.com/portfolio/wordpress/wordpressplugins/all-in-one-seo-pack/

Audio Player WordPress plugin
http://wpaudioplayer.com/

Challenge
http://lordchaos.dominatus.net/wordpress-plugin-challenge

Favicon Manager
http://www.digitalramble.com/favicon-manager-wordpress-plugin/

FeedBurner
http://blogs.feedburner.com/feedburner/archives/2007/05/feedburner_adopts_twoyearold_r.php

Google Analyticator
http://cavemonkey50.com/code/google-analyticator/

Google (XML) Sitemaps Generator for WordPress
http://www.arnebrachhold.de/projects/wordpressplugins/google-xml-sitemaps-generator/

PXS Mail Form
http://www.phrixus.co.uk/pxsmail

Simple Tags
http://wordpress.org/extend/plugins/simple-tags/

SRG Clean Archives
http://www.idunzo.com/projects/clean-archives/

Wordbook Facebook
http://www.tsaiberspace.net/blog/2007/07/29/wordbook/

WordPress Automatic Upgrade
http://techie-buzz.com/wordpress-plugins/wordpress-automatic-upgrade-12-release.html

WordPress Database Backup
http://www.ilfilosofo.com/blog/wp-db-backup

Wptouch: WordPress on iPhone
http://www.bravenewcode.com/wptouch/

FaceBook Share
http://wordpress.org/extend/plugins/facebook-share-new/

Facebook Connect
http://www.sociable.es/facebook-connect/

TweetMeme
http://wordpress.org/extend/plugins/tweetmeme/

Topsy

http://wordpress.org/extend/plugins/topsy/

The Social Web

Delicious
http://delicious.com/

Last.fm
http://www.last.fm/home

Facebook
http://www.facebook.com

Flickr!
http://www.flickr.com/

FriendFeed
http://friendfeed.com/

LinkedIn
http://www.linkedin.com/

MySpace
http://www.myspace.com/

Twitter
http://twitter.com/home

Digg
http://digg.com/

Seesmic
http://www.seesmic.com/

Stumbleupon
http://www.stumbleupon.com/

NingCreate Your Own Social Network
http://www.ning.com/

Squidoo
http://www.Squidoo.com

Social Tools & Apps

Hootsuite – Our Fav!!
http://hootsuite.com

Brizzly – Twitter web app
http://brizzly.com

Where is your Username registered
http://usernamecheck.com/

KnowEm – Check your username
http://knowem.com/

Alltop, all the top stories
http://alltop.com/

Topsy
http://topsy.com/

Firefox web browser
http://www.mozilla.com/en-US/firefox/

j.mp URL shortner with stats
http://j.mp/

TinyURL – URL shortner
http://tinyurl.com/

Listorious
http://listorious.com/

Twitter Tools

Our guide to Brand monitoring on Twitter – 5 top tools
http://www.siliconbeachtraining.co.uk/blog/twitter-brand-monitoring-tools/

Mr. Tweet – Your Personal Networking Assistant!
http://mrtweet.net/

Hootsuitehttp://hootsuite.com/

Twitterfall – a way of viewing the latest ʻtweetsʼ of upcoming trends
http://twitterfall.com/

Seesmic – Twitter & FB app
http://seesmic.com/

Twitterrific – Mac & iPhone app
http://iconfactory.com/software/twitterrific

TweetDeck – Twitter, FB & MySpace app
http://www.tweetdeck.com/beta/

Power Twitter – Firefox Add-on
https://addons.mozilla.org/en-US/firefox/addon/9591

Twufferschedule tweets for later!
http://twuffer.com/

TweetBeep
http://tweetbeep.com/

Jim Grygar’s list of 60 Twitter tools
http://jimgrygar.byethost12.com/60-twitter-tools-to-track-tweets/

Monitter
http://monitter.com

Original Post: http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links/

February 4, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , | 2 Comments