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HOW TO: Link Your Correct Facebook Page on Your Personal Profile

Back in the day, there use to be this nice little free text information box under your profile picture. In this special box you could write whatever you’d like, up to a certain character limit, of course. This was a great place to put the URL to your Facebook Business Page  so that all of your personal friends could see the link and potentially click on it when they were engaging with your personal profile. Additionally, an Information box, which pulled content from your information tab was also displayed so that you could show your links there as well. (You can read the blog I wrote about it here, with the update on how it’s changed.)

Well, as we all know, Facebook likes to make changes – and those boxes are no longer available; leaving you very little customization to display your Facebook Business Page to your friends and family without having to write about it in your status updates.  But, not all is lost. There is one place that displays quite prominently at the top of the page where you can have a link to your Facebook Business Page. This is the area at the top underneath of your name, where your Employer is displayed. So, if you list the name of your Business Page as your Employer, people can click through to your page.

business page displayed on facebook personal profile

Great news, right?! Well, yes – if the function worked like it is suppose to. What, something on Facebook doesn’t work right? Shocking, I know. You see – Facebook says that to link your Business Page as your Employer all you need to do is start typing the name of the page, and Facebook will search through its database and locate the page so that all you have to do is click on it and viola! Sounds easy enough, right? Wrong. It would be easy if it worked – but many times it does not locate your Page, and no matter how many times you swear up and down that you know your page exists, no one at Facebook is listening when you are screaming at your computer.

Sometimes, if you are one of the lucky ones, even if your Page does not come up for you to select, you can type your Page name in exactly as it appears on your Page, hit “Enter” and the correct page will be linked. But, sadly, that does not always work either.

In the majority of cases, what actually happens is that you type in the name of your Page, Facebook doesn’t find it, you hit “Enter,” and instead of the correct Page being linked, Facebook creates a new Community Page with the name of your real Business Page. Sigh. You don’t want this. Community Pages were one of Facebook’s worst ideas yet. These Pages can be automatically created by Facebook with your Business’ name and you have no admin rights. All that happens is that if someone writes the name of your page in their status update, the post will auto-post to the Community Page’s wall. People can “Like” a Community Page but that is worthless as well, because posts that appear on the Page do not show up in your News Feed, so once you “Like” it, more likely than not you will forget about it.

Now that we’ve established you don’t want this Community Page linked at the top of your personal profile you’re going to have to put in a bit of work in order to link the correct page.

Warning: It’s about to get a bit technical up in here.

In order to link the correct page after Facebook’s suggestions for doing so have failed, you’ll need to install a Web Developer Toolbar to your browser. The easiest ones to use are for the Mozilla Firefox and Google Chrome Browsers.

Click here to download the Firefox Web Developer Toolbar.

Click here to download the Chrome Web Developer Toolbar.

The following instructions and screen shots will be from the Chrome browser and Web Developer Toolbar.

The first step in the process is to locate the ID of your Facebook Business Page. When you create a Page, your page is assigned an ID. Before you create a custom URL for your Page, this ID will display as part of the Facebook given Page URL. If the Page already has a custom URL, you’ll have to be a bit more investigative to grab it.

For a Page that does not have a custom URL, the URL will look something like this image, and you can simply copy the string of numbers at the end.

No custom URL Page ID

If the page has a custom URL but you are an Admin of the Page, all you need to do is click “Edit Page” and the Page ID can be found in the URL for your Edit area.

Custom URL Admin Edit Page ID

The last situation is that the Page has a custom URL and you are not an Admin, so you don’t have the option of clicking “Edit Page” to get the ID. There are probably more ways to get the ID than I have found but here I will tell you two ways.

The first is to right click on the Page and look at the source code. Keep in mind you are looking for a string of numbers as shown above. If you can locate the line for the image of the Page – the Page ID will be in the middle of the URL like this:

Source Code Page ID

Another option is to use the Web Developer Tools that you installed earlier.

First, navigate to the Business Page, “Like” it if you don’t already, and go to the Wall tab.

Next open the Web Developer, Click on Forms, and then select View Form Information.

Once the Form Information is open use your “Find” keyboard command (CTRL+F) and search for: “target_profile_id” and grab your ID from there.

Form Information Page ID

Now that you have your Page ID, we are ready to attach it to the Employer section in your Personal Profile.

We already know that when you type the name of your Page in and hit “Enter” the correct page is NOT going to link – but go ahead and do this anyway so that your screen looks like this:

Adding Employer Business Page on Facebook Profile

Now open your Web Developer Tool and select Display Form Details.

Now your page will look like what you see below and you can take the correct Page ID that you grabbed in the steps above and paste it into the fields as you see highlighted below. When you are done, click on “Add Job.” You can then go back to your Web Developer Tool and de-select “Display Form Details” and proceed as usual.


Enter Correct Page ID into Form Add Job

Once you save changes, the correct page will be displayed at the top of your profile.

business page displayed on facebook personal profile

This is clearly not the most desired way to do this,  but it is the only sure fire way I have found. If you have another way please share with us in the comments!


April 6, 2011 Posted by | Facebook | , , , , | 4 Comments

HOW TO: Convert Your Facebook Personal Profile To A Business Page

**Please read this post all the way through to the last update before you take any action.**

If you’ve ever heard me talk about social media do’s and don’ts, particularly the don’ts, you’ll know my number one piece of advice is not to set up your business on the Facebook Personal Profile platform.

The most important reason to avoid doing this is quite simply because it is against Facebook’s Terms of Service and you risk having your Profile completely shut down without being able to save any of your information or let your “Friends” know what’s going on. Imagine having 1,000 “Friends” and then having to start from scratch without any way of letting those 1,000 people know how to find your new Business Page. Yikes!

Another reason to not put your business on a Facebook Personal Profile is because you lose the search engine optimization benefits afforded to Facebook Business Pages. Pages and posts from Pages are being indexed by search engines such as Google and Bing which helps increase the likelihood of your business appearing in search engine results. Facebook Personal Profile posts are not indexed by the search engines, for obvious privacy reasons.

By having your business on a Facebook Personal Profile you may also be discouraging people from receiving your updates. When you “Like” a Business Page, you are not opening up your personal information to the Page Admins. However, in order to receive updates from a business on a Personal Profile, you must become their “Friend” and are therefore allowing them to see all of the information in your Personal Profile. This fact alone, may be keeping many people from wanting to connect with your business.

I could go on and on but this post is meant to deliver good news. If you have mistakenly set up your business on the Personal Profile platform (if your business has “Friends” you have a Personal Profile, if people “Like” your business, you have a Business Page) you can convert your Profile to a Business Page. Sound too good to be true? Well it is and it isn’t. You can convert your Profile to a Page and retain your “Friends” as “Likers” but, and it’s a big fat ugly but, no other information or content other than the Profile picture from the Personal Profile will transfer over.

So that you do not lose all of the content from the Profile, you should download your Profile content to your computer. YOU MUST DO THIS BEFORE YOU PERFORM THE CONVERSION. Once you convert your Personal Profile to a Business Page you cannot switch it back.

To download your Profile content to your computer follow these steps:

1. Open your Account Settings.

Accesing Facebook Account Settings

2. Click on “Learn More” next to Download Your Information.

Downloading Information from Facebook

3. Click Download.

Downloading Information from Facebook

Now that you’ve backed up your Personal Profile content, you are ready to convert your Personal Profile to a Facebook Business Page. Once you have completed the conversion, you will use the same login credentials to access your Page, however your account will be limited to Business Account status.

To convert your Personal Profile to a Business Page follow these steps:

1. Go to

Converting Facebook Personal Profile to Business Page

2. Select a Page Category by clicking on one of the six Category squares. You can then further select your Category Type and edit the Page Name.

Converting Facebook Personal Profile to Business Page

That’s it, you are done! You now have a Facebook Business Page. When I tried this, at first the Page showed “0” Likes – but don’t panic, after I logged out and then logged back in, those who had been “Friends” of the Personal Profile did in fact show up as “Likers” of the new Business Page.


As mentioned above, once you convert your Profile to a Page you will have only a Facebook Business Account with very limited functionality. If you already have a Personal Profile on Facebook that you use to keep up with friends and family – I suggest making yourself an Admin of the newly created Business Page that way you can still use Facebook as normal while being able to manage the Page. You can use the feature of “Use Facebook as Page” while logged into your personal profile should you choose to do so.

If you don’t already have a Personal Profile but are feeling restricted by the Business Account, you can still create a Personal Profile and make that profile an Admin of the page to regain functionality.

Update 4/04/11

I am hearing that previous “Friends” are still not showing up as “Likers” on some newly converted business pages. I believe this to be a glitch that will be fixed by Facebook. I will keep you updated here.

Update 4/05/11

Sounds like the above issue has been resolved. The transfer of “friends” to “likers” is not immediate and can take more than 24 hours.

New issue: Profiles that converted to pages, now have a “Page not found” error. You can see the page in a search and you can access the settings and admin functions but there is not a way to view the page itself. This isn’t happening to everyone but I’ve received many reports. I’ve reached out to a contact I have at Facebook to see if I can find out anything.

Update 4/07/11

When this tool was released last week, some users didn’t fully understand the consequences of conversion while others had their profile deleted but no new Page created due to a technical issue. To help repair the damages from these issues, Facebook has created a Profile to Business Page Migration Appeal that users can fill out to apply to have the conversion reversed and their profile restored until Facebook announces that there are no more flaws in the conversion process.

profile to business page migration appeal

Though this says the appeals process is for accidental conversions, users whose conversions were interrupted and never finished, possibly due a severe strain on the Facebook API at the time, may also be eligible for a conversion reversal.

Update 04/12/11

Even though Facebook claimed last week that their API glitch was fixed and that new Profile to Page conversions should complete without an issue – I am hearing that there are still problems of pages being “not found” after conversion.

I have also not heard about anyone having success with filling out the appeal form to try to get these issues corrected.

It is my recommendation at this time, to not convert until further notice.

Update 4/21/2011

It sounds like  as of yesterday the “Page Not Found” issue has finally been resolved and the converted Pages can now be seen. I’m still hesitant to advocate the process because I haven’t heard of anyone who has tried recently, but it is at least promising that this problem seems fixed for the afflicted and may give you some hope if you absolutely must convert now.


March 30, 2011 Posted by | Facebook | , , , | 63 Comments