Saying It Social

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HOW TO: Link Your Correct Facebook Page on Your Personal Profile

Back in the day, there use to be this nice little free text information box under your profile picture. In this special box you could write whatever you’d like, up to a certain character limit, of course. This was a great place to put the URL to your Facebook Business Page  so that all of your personal friends could see the link and potentially click on it when they were engaging with your personal profile. Additionally, an Information box, which pulled content from your information tab was also displayed so that you could show your links there as well. (You can read the blog I wrote about it here, with the update on how it’s changed.)

Well, as we all know, Facebook likes to make changes – and those boxes are no longer available; leaving you very little customization to display your Facebook Business Page to your friends and family without having to write about it in your status updates.  But, not all is lost. There is one place that displays quite prominently at the top of the page where you can have a link to your Facebook Business Page. This is the area at the top underneath of your name, where your Employer is displayed. So, if you list the name of your Business Page as your Employer, people can click through to your page.

business page displayed on facebook personal profile

Great news, right?! Well, yes – if the function worked like it is suppose to. What, something on Facebook doesn’t work right? Shocking, I know. You see – Facebook says that to link your Business Page as your Employer all you need to do is start typing the name of the page, and Facebook will search through its database and locate the page so that all you have to do is click on it and viola! Sounds easy enough, right? Wrong. It would be easy if it worked – but many times it does not locate your Page, and no matter how many times you swear up and down that you know your page exists, no one at Facebook is listening when you are screaming at your computer.

Sometimes, if you are one of the lucky ones, even if your Page does not come up for you to select, you can type your Page name in exactly as it appears on your Page, hit “Enter” and the correct page will be linked. But, sadly, that does not always work either.

In the majority of cases, what actually happens is that you type in the name of your Page, Facebook doesn’t find it, you hit “Enter,” and instead of the correct Page being linked, Facebook creates a new Community Page with the name of your real Business Page. Sigh. You don’t want this. Community Pages were one of Facebook’s worst ideas yet. These Pages can be automatically created by Facebook with your Business’ name and you have no admin rights. All that happens is that if someone writes the name of your page in their status update, the post will auto-post to the Community Page’s wall. People can “Like” a Community Page but that is worthless as well, because posts that appear on the Page do not show up in your News Feed, so once you “Like” it, more likely than not you will forget about it.

Now that we’ve established you don’t want this Community Page linked at the top of your personal profile you’re going to have to put in a bit of work in order to link the correct page.

Warning: It’s about to get a bit technical up in here.

In order to link the correct page after Facebook’s suggestions for doing so have failed, you’ll need to install a Web Developer Toolbar to your browser. The easiest ones to use are for the Mozilla Firefox and Google Chrome Browsers.

Click here to download the Firefox Web Developer Toolbar.

Click here to download the Chrome Web Developer Toolbar.

The following instructions and screen shots will be from the Chrome browser and Web Developer Toolbar.

The first step in the process is to locate the ID of your Facebook Business Page. When you create a Page, your page is assigned an ID. Before you create a custom URL for your Page, this ID will display as part of the Facebook given Page URL. If the Page already has a custom URL, you’ll have to be a bit more investigative to grab it.

For a Page that does not have a custom URL, the URL will look something like this image, and you can simply copy the string of numbers at the end.

No custom URL Page ID

If the page has a custom URL but you are an Admin of the Page, all you need to do is click “Edit Page” and the Page ID can be found in the URL for your Edit area.

Custom URL Admin Edit Page ID

The last situation is that the Page has a custom URL and you are not an Admin, so you don’t have the option of clicking “Edit Page” to get the ID. There are probably more ways to get the ID than I have found but here I will tell you two ways.

The first is to right click on the Page and look at the source code. Keep in mind you are looking for a string of numbers as shown above. If you can locate the line for the image of the Page – the Page ID will be in the middle of the URL like this:

Source Code Page ID

Another option is to use the Web Developer Tools that you installed earlier.

First, navigate to the Business Page, “Like” it if you don’t already, and go to the Wall tab.

Next open the Web Developer, Click on Forms, and then select View Form Information.

Once the Form Information is open use your “Find” keyboard command (CTRL+F) and search for: “target_profile_id” and grab your ID from there.

Form Information Page ID

Now that you have your Page ID, we are ready to attach it to the Employer section in your Personal Profile.

We already know that when you type the name of your Page in and hit “Enter” the correct page is NOT going to link – but go ahead and do this anyway so that your screen looks like this:

Adding Employer Business Page on Facebook Profile

Now open your Web Developer Tool and select Display Form Details.

Now your page will look like what you see below and you can take the correct Page ID that you grabbed in the steps above and paste it into the fields as you see highlighted below. When you are done, click on “Add Job.” You can then go back to your Web Developer Tool and de-select “Display Form Details” and proceed as usual.

 

Enter Correct Page ID into Form Add Job

Once you save changes, the correct page will be displayed at the top of your profile.

business page displayed on facebook personal profile

This is clearly not the most desired way to do this,  but it is the only sure fire way I have found. If you have another way please share with us in the comments!


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April 6, 2011 Posted by | Facebook | , , , , | 4 Comments

HOW TO: Convert Your Facebook Personal Profile To A Business Page

**Please read this post all the way through to the last update before you take any action.**

If you’ve ever heard me talk about social media do’s and don’ts, particularly the don’ts, you’ll know my number one piece of advice is not to set up your business on the Facebook Personal Profile platform.

The most important reason to avoid doing this is quite simply because it is against Facebook’s Terms of Service and you risk having your Profile completely shut down without being able to save any of your information or let your “Friends” know what’s going on. Imagine having 1,000 “Friends” and then having to start from scratch without any way of letting those 1,000 people know how to find your new Business Page. Yikes!

Another reason to not put your business on a Facebook Personal Profile is because you lose the search engine optimization benefits afforded to Facebook Business Pages. Pages and posts from Pages are being indexed by search engines such as Google and Bing which helps increase the likelihood of your business appearing in search engine results. Facebook Personal Profile posts are not indexed by the search engines, for obvious privacy reasons.

By having your business on a Facebook Personal Profile you may also be discouraging people from receiving your updates. When you “Like” a Business Page, you are not opening up your personal information to the Page Admins. However, in order to receive updates from a business on a Personal Profile, you must become their “Friend” and are therefore allowing them to see all of the information in your Personal Profile. This fact alone, may be keeping many people from wanting to connect with your business.

I could go on and on but this post is meant to deliver good news. If you have mistakenly set up your business on the Personal Profile platform (if your business has “Friends” you have a Personal Profile, if people “Like” your business, you have a Business Page) you can convert your Profile to a Business Page. Sound too good to be true? Well it is and it isn’t. You can convert your Profile to a Page and retain your “Friends” as “Likers” but, and it’s a big fat ugly but, no other information or content other than the Profile picture from the Personal Profile will transfer over.

So that you do not lose all of the content from the Profile, you should download your Profile content to your computer. YOU MUST DO THIS BEFORE YOU PERFORM THE CONVERSION. Once you convert your Personal Profile to a Business Page you cannot switch it back.

To download your Profile content to your computer follow these steps:

1. Open your Account Settings.

Accesing Facebook Account Settings

2. Click on “Learn More” next to Download Your Information.

Downloading Information from Facebook

3. Click Download.

Downloading Information from Facebook

Now that you’ve backed up your Personal Profile content, you are ready to convert your Personal Profile to a Facebook Business Page. Once you have completed the conversion, you will use the same login credentials to access your Page, however your account will be limited to Business Account status.

To convert your Personal Profile to a Business Page follow these steps:

1. Go to http://www.facebook.com/pages/create.php?migrate.

Converting Facebook Personal Profile to Business Page

2. Select a Page Category by clicking on one of the six Category squares. You can then further select your Category Type and edit the Page Name.

Converting Facebook Personal Profile to Business Page

That’s it, you are done! You now have a Facebook Business Page. When I tried this, at first the Page showed “0” Likes – but don’t panic, after I logged out and then logged back in, those who had been “Friends” of the Personal Profile did in fact show up as “Likers” of the new Business Page.

Suggestion

As mentioned above, once you convert your Profile to a Page you will have only a Facebook Business Account with very limited functionality. If you already have a Personal Profile on Facebook that you use to keep up with friends and family – I suggest making yourself an Admin of the newly created Business Page that way you can still use Facebook as normal while being able to manage the Page. You can use the feature of “Use Facebook as Page” while logged into your personal profile should you choose to do so.

If you don’t already have a Personal Profile but are feeling restricted by the Business Account, you can still create a Personal Profile and make that profile an Admin of the page to regain functionality.

Update 4/04/11

I am hearing that previous “Friends” are still not showing up as “Likers” on some newly converted business pages. I believe this to be a glitch that will be fixed by Facebook. I will keep you updated here.

Update 4/05/11

Sounds like the above issue has been resolved. The transfer of “friends” to “likers” is not immediate and can take more than 24 hours.

New issue: Profiles that converted to pages, now have a “Page not found” error. You can see the page in a search and you can access the settings and admin functions but there is not a way to view the page itself. This isn’t happening to everyone but I’ve received many reports. I’ve reached out to a contact I have at Facebook to see if I can find out anything.

Update 4/07/11

When this tool was released last week, some users didn’t fully understand the consequences of conversion while others had their profile deleted but no new Page created due to a technical issue. To help repair the damages from these issues, Facebook has created a Profile to Business Page Migration Appeal that users can fill out to apply to have the conversion reversed and their profile restored until Facebook announces that there are no more flaws in the conversion process.

profile to business page migration appeal

Though this says the appeals process is for accidental conversions, users whose conversions were interrupted and never finished, possibly due a severe strain on the Facebook API at the time, may also be eligible for a conversion reversal.

Update 04/12/11

Even though Facebook claimed last week that their API glitch was fixed and that new Profile to Page conversions should complete without an issue – I am hearing that there are still problems of pages being “not found” after conversion.

I have also not heard about anyone having success with filling out the appeal form to try to get these issues corrected.

It is my recommendation at this time, to not convert until further notice.

Update 4/21/2011

It sounds like  as of yesterday the “Page Not Found” issue has finally been resolved and the converted Pages can now be seen. I’m still hesitant to advocate the process because I haven’t heard of anyone who has tried recently, but it is at least promising that this problem seems fixed for the afflicted and may give you some hope if you absolutely must convert now.

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March 30, 2011 Posted by | Facebook | , , , | 63 Comments

How to Get People to Your Social Sites and Keep them Coming Back

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You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Online

1. Add Social Networking buttons to your email signature. Here are directions for adding to Microsoft Outlook:  http://bit.ly/snbemailsig. A great, free program to use that will integrate with webmail is http://wisestamp.com. Using WiseStamp, you can even add your most recent blog post as shown below.

Email Signature Example

Thanks to Shelley Roth of Springboard Works for sharing her email signature with us as well!

2. Send emails and/or snail mail to prospects, customers, and past customers – Here’s a template you can use:

3. Add Social Networking buttons to Email Newsletters – A great site to get icons from is http://www.iconarchive.com/category/social-network-icons.html.

Here’s an example from Russell & Mackenna – nice integration of sweepstakes and call to action.

Email Newsletter Example

This email came in from TCBY the other day – this is great because they have buttons to their social networks at the top and at the bottom so you won’t miss them! Plus, when you visit TCBY on Twitter, they have the addresses to their other social sites running down the left-hand side. Well done, TCBY!

4. Add Social Networking buttons to your website.

Fetch! Pet Care has a nice simple display of their social sites that is easy to spot, making it easy for people to connect with them.

Website Example

5. On your blog you should put links to your Twitter, Facebook, YouTube, LinkedIn, etc.

Here on the Handyman Matters Blog they have a prominent link to their Twitter account at the top and a Facebook Like Box to the side. Notice they even use the Facebook “Like” button allowing you to “Like” each of their posts.

Blog Example

6. Add Social Networking icons or URL’s to business cards, either on your personal business card or on business cards specifically for folks to take away with them with your social site information.

AK Stout Saying It Social Business Card Example

Love this card from Heaven’s Best Carpet Cleaning of St. George, Utah– it’s especially neat that the back of the card gives instructions on exactly how to connect with them!

Business Card Front and Back Example

Another nice clean and to the point take away card from the YMCA of Central Bucks.

Business Card Example

Offline

1. Use signage to alert folks that you are on Twitter and Facebook, etc  (side walk boards, window posters, window clings…)

Nice, vibrant sign from Hy-Vee. Signage Example

Really like this sign from Dillard’s because it tells you what benefits you will receive by engaging with them on their social sites. That’s really important to add to your ads – tell people WHY they should connect with you not just that they should.

Signage Example

Here’s a nice window cling example from I Love Brands. Smart move to have Foursquare advertised on the window/door to remind folks to check-in while they are there.

Signage Example

We have a soft spot for places that not only advertise Foursquare but especially those that offer specials AND tell you about them! The Foursquare Mayor at The Marsh Cafe in San Francisco drinks for free – who wouldn’t check-in here?! Signage Example

This sign makes us want the “Daily Password” and there isn’t even a Lite Choice anywhere nearby! It just sounds so elite so we are following TLC on Twitter now!

If you follow along at all with social media case studies, you’ve undoubtedly heard about the great things Whole Foods is doing. Check out this great, eye catching, sidewalk display.

And just in case you missed the sign outside….

Naked Pizza makes it pretty hard for you to miss that they are on Twitter. With a sign that large, we just bet their tweets are worth following!

2. Have a sign up at the check out counter.

3. Create a flier that can go in shopping bags, placed in marketing packets and be handed out. Here’s a sample:

View this document on Scribd

4. Restaurant? Put it on your menus!

Love Miss Shirley’s Foursquare enthusiasm!! The Mayor at Foursquare at Miss Shirley’s never waits for a table – how elite will you feel walkin’ in as the Mayor and gettin’ bumped to the front of the line – that’s a pretty nice incentive with their super popular brunch!

Ramon DeLeon has it going on with his Twitter Wall on the back of this Dominos Pizza menu! Kind of makes you want to tweet with Ramon right now, doesn’t it?!

5. Put on your TV commercials or programs. Is WBAL on Facebook and Twitter? They don’t leave you wondering.

Golden Corral has it going on, too! As you can see – it doesn’t have to be fancy to get the job done.

6. Mention your sites on your Radio commercials or shows. Did you know people can send a text message and instantly “Like” your page without even being at a computer or having a web enabled phone? Go here for more details on how to do this.

7. Promote in print ads. This company (sorry we can’t distinguish who it is) has their Facebook logo nice and prominent in the middle of their ad.

H&M has done a nice job here of displaying the addresses to their social sites. Sometimes it’s a good idea to put the web addresses to your sites instead of just “Find us on Facebook” because often times consumers have created pages for places that they like and you don’t want your customers stumbling upon the wrong page. The goal here is to make it as easy as possible for people to find and engage with you.

Even though it’s not a big show – what I like about JCPenney Optical‘s ad is that they give you a reason for going to their Facebook Page. What’s better than telling people to go to your page? Telling them WHY they should go.

8. Display your social sites in your waiting room or lobby. These not so subtle pillows are sure to grab attention. (If you’re interested you can get them here: http://www.etsy.com/shop/Craftsquatch.)

Pillows not your thing? How about a big sign? Waiting rooms are also a fantastic place to put take away brochures or business cards that advertise your social sites as well. Think about it – people can log onto your social sites from their Smartphones while they wait – just don’t make them wait too long or you might just find yourself with a bad review! The display board below, while not advertising for a business location, is an excellent example of the type of sign to grab attention to all of the places that people can find you on the web. Nice job, International CES – you have our attention!

9. Put “Fan” exclusive coupons in weekly fliers. Toys “R” Us – for 20% we will “Like” your page and keep checking back to see what other great deals you have to offer. Way to make your Facebook “Likers” feel special!

10. Go BIG with a billboard! No matter when you drive by this tweeting billboard it will say something different. Live tweets on a billboard – what will they think of next??

Daryl Johnson definitely deserves a shout out for this can’t-hardly-miss Twitter billboard. Love the sample tweet that gives you a clue as to exactly what Daryl will be tweeting about and why you would want to follow him. Sadly, we went to Daryl’s twitter account and his last tweet was April 16th… where did you go Daryl? No more tweets after tax day?

11. Use QR Codes! QR Codes are those funny looking squares that look to be made up of a random mess of small squares (great description, we know). The beauty of QR Codes is that you can essentially load information onto them – you can create a QR Code for any website, text, number, etc. using a free QR Code creator. Once you have the image of your QR code you can put it on business cards, print it out on stickers, place on your products, etc. QR Codes can be read by smartphone QR Code Scanner Applications. Once someone scans the code on their phone it will bring up whatever information is linked to that code.  We haven’t seen too many of these, but as mobile becomes more and more popular there will be a lot more popping up.

Want to give it a try? Search for a QR Code Scanner application on your smartphone (there are lots of free ones) – download the application then scan the image below. What does it take you to?

Check out this advertisement on the side of the bus stop. Those two blurry squares are QR Codes. Waiting for the bus? Scan the code and see what information is available to you while you wait!

ServiceMagic is catering to their tech-savvy audience – this QR Code takes you right to their website. There really isn’t an easier way to get people to your website – at most this takes two taps on your phone and boom you’re there.

Now that you’ve got people at your social sites, here are some ways to keep them coming back…

  1. PROVIDE VALUE – First and foremost above everything else share information that is relevant and will make you a valuable resource in your industry.
  2. Ask your fans/followers what they’d like to receive from you – eliminate the guesswork by asking them what they want then delivering.
  3. Daily questions – first person to email the correct answer wins a prize.
  4. Exclusive fan/follower deals.
  5. Feature fans/followers of the month chosen at random with deal or prize awards.
  6. Let fans and followers help come up with new product ideas.
  7. Encourage fans and followers to upload photos of themselves at your shop/restaurant/event, etc…
  8. Offer Foursquare visitor and Mayor deals.
  9. Let your customers guest blog about their experiences and/or create their own testimonial YouTube videos.
  10. Open your sites up for customer service letting customers know they can post to you, tweet to you, etc., to have questions and concerns addressed.


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August 24, 2010 Posted by | Facebook, Social Media Marketing, Social Networking, Twitter | , , , , , , , , , , , | 7 Comments

How To Promote Your Facebook Page URL on Your Personal Profile

UPDATE 3.30.11 Info boxes are no longer displayed on the Wall Tab. The only way to now display your Facebook Business Page  on your Personal Profile is to link it as your employer in the Education and Work section of your Info Tab so that it displays across the top of your profile.

Edit Education and Work on Facebook Personal Profile

Display Facebook Business Page on Personal Profile

The Old Way: Facebook doesn’t make this easy. You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile. People found a way to do this anyway by adding HTML and/or FBML (Facebook’s version of HTML) profile boxes with the code for their Facebook Page badges. Well okay, it wasn’t the most streamlined process in the world, but it did the trick.

Now, Facebook says, “No more profile boxes for you!” They’ve been forewarning of this for a while but I haven’t noticed until just recently that mine seem to be on the fritz; here today, gone tomorrow… but oh, wait…. back again. Come on Facebook make up your mind already!

Well if you’re as tired of waiting for Facebook as I am to decide what they are going to do with these profile boxes, I suggest using a couple of the features afforded to your personal profile in order to promote your Facebook Business Page.

Here are two easy options:

Option 1: Add to Website section of your Info tab then add to Information Box on Wall tab.

Step 1: Click on your Info tab then click on Edit.

Step 2: On the menu panel to the left, click on Contact Information. In the Website box, you may type as many web addresses as you like, separated by commas. Note: You do not need to type the “http://”. When you are finished adding all of the sites you’d like to display, click Save Changes.

Step 3: Click on the pencil icon in the upper right-hand corner of the Information Box to the left of your Wall tab, under your profile picture, and make sure the box for Website is checked. When you’re done, click the pencil icon again to save your changes.


Option 2: Add the URL to your Facebook Page in your “Write something about yourself” box.

If you don’t yet have something written there, click directly on the words, “Write something about yourself.”

If you have already customized that text, click on the pencil icon in the upper right hand corner of the box to edit/add text. Now write a call to action and the URL of your Facebook Page. Note: You must include the “http://” at the beginning of your URL, otherwise it will not be a live link.


Now you are set. Not as pretty as the Page Badge but still a way to promote your Page. If you have other ways you use to promote your Facebook Page on your personal profile please feel free to share with us in the comments section. Remember, although they still seem to be sporadically functioning, we are looking for ways other than using HTML or FBML profile boxes.

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July 13, 2010 Posted by | Facebook, Social Networking | , , | 11 Comments

How to get more Fans to your Facebook Business Page

How to get more Fans to your Facebook Business Page

1. Navigate to your page and click on “Suggest to Friends” found underneath your logo for your page. Your Friend list will pop up for you to select who you’d like to invite to become a Fan of your page.

2. Send out a mass email to your Contact Manger & Outlook Contacts letting them know about your page with a link to your page in the email asking them to click on the link and become a fan. You can get the link by simply copying and pasting the website address from your browser’s address bar when you are viewing your FB Page.

3. Include a link or button to your page in yours and your staff’s email signatures. Here are the steps to do this in Microsoft Office:

  • Click on” Tools” drop down menu
  • Selction “Options”
  • Select “Mail Format” tab
  • Click on “Signatures”Select “New”
  • Click: Insert picture (on right hand side of screen) >> Insert desired picture (must have the FB button image saved to your computer already)

  • Now that picture is inserted into the signature click on the picture to select it then click on the chain link icon (hyperlink) >>type in the URL of your FB Page

  • Add the rest of the text for your signature then “Save”

4. Provide engaging and interesting content on your page that your current fans will want to share with their own friend network.

January 18, 2010 Posted by | Uncategorized | , , , , | Leave a comment