Saying It Social

Your Social Media Marketing Resource

A Great New Social Media Resource | Social Media Informer

social media informer

There’s a new kid on the block for finding great information about Social Media for Business.

Social Media Informer is a topic hub that collects, organizes and finds the best posts and articles on the use of social media for business. It uses the Browse My Stuff technology to create this topic hub. Topic Hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and support both manual and social curation of that content.

Saying It Social is proud to be a source for Social Media Informer!

The goals of the site are:

Collect High Quality Content

The goal of a content community is to provide a high quality destination that highlights the most recent and best content as defined by the community.

Provide an Easy to Navigate Site

End users most often are people who are not regular readers of the blogs and other sources. They come to the content community to find information on particular topics of interest to them. This links them across to the sources themselves.

Be A Jump Off Point

To be clear all content communities are only jump off points to the sources of the content.

Help Surface Content that Might Not be Found

It’s often hard to find and understand blog content that’s spread across sites. Most users are not regular subscribers to these blogs and other content sources.

Saying It Social can attest to this. We have found our blog posts showing up very well in the search engines by being featured on Social Media Informer and we thank them for inviting us to be a source!

Social Media Informer is a collaborative effort that was started by Tony KarrerTom PickPaul Dunay, and J-P De Clerck. It is generously sponsored and made possible by Direct Message Lab.


November 15, 2010 Posted by | Uncategorized | , , , , , | 1 Comment

Your Social Media Marketing Seed Needs Time to Grow

Cultivating your Social Media Marketing Garden

I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing.

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market. Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. I recently read a comment on a blog where someone termed this process of earning trust and the results of this investment as a “return on connections”. As these audience relationships continue to grow, the people that you connect with via the social media sites will become more and more aware of your business’ name and the products/services that you offer such that when they have a want or need that your business can fulfill and/or when someone they know mentions that they are looking for the products/services that your business offers, the name of your business will be right at the top of their minds.

Beginning a social media marketing program can be likened to starting a garden; you can’t plant the seeds one day and expect a beautiful spread of fully developed plants and flowers when you wake up the next morning; the end result is a product of the nurturing and maintenance that you provide over time.

Another purpose for having a presence on the various social sites is so that when people go looking for your business, it is there to be found. Now days, people want to see what other people have to say about a business and how a business acts before they make a purchasing decision. Because social networks are so prevalent, all a consumer needs to do is hop online and search for the name of the business in which they are interested to see what is being said. For your business to be there when it is sought out shows the consumer that you are invested in earning their trust. To be absent shows a lack of commitment, with no option given to the consumer to establish any type of connection with your business, and that to me, is a very scary notion. Don’t let your competition win just because you didn’t show up to the field.

Social media has changed the game altogether. It is not enough to just have a website anymore. Websites are cold and corporate; a poker face that a business can hide behind. Putting your business out there shows that you are not afraid to be vulnerable. To be present on sites such as Facebook, Twitter, YouTube, WordPress, etc., lets the consumer know that you don’t have anything to hide, or if for some reason there was something negative said about your business, you will at least be there to respond appropriately and let others see how you handle yourself and care about the concerns of your clients.

One more fantastic benefit obtained from utilizing these online platforms is the ability for you to easily keep your current clients (and/or their families) “in the know” about what your business is doing. All someone needs to do is connect with your business on the social sites and they will automatically receive a wealth of information related to your industry (because you are not just blasting out self promotions about how great your products/services are), updates on events with which your office is involved, photos of you, your office, your staff, and anything else that you wish to share – which just helps them feel comfortable and confident that doing business with you is the right choice.

I’m not trying to downplay the fact that an increase in leads does not happen over night or say that lead generation is not an important goal of a social media marketing program. What I am saying is that it just takes time and this is something that needs to be understood about social media marketing. It takes time to gain trust, establish a presence, be seen as an industry expert and develop a relationship with your audience – but the effects of all of these elements will be long lasting and the leads will come.


November 7, 2010 Posted by | Uncategorized | , , , | Leave a comment

The Complete Business Guide To Facebook Deals

Posted by Nick O’Neill

Yesterday Facebook changed the game for businesses who maintain physical presences across the country with the release of Facebook Deals. Suddenly, Facebook users have a reason to check-in to places. For those business owners who aren’t clear on what opportunities Facebook Deals provides, here’s a comprehensive guide.

How Facebook Deals Helps Your Business

The first thing many businesses ask when they hear about Facebook Deals is “How does this help me?” Thankfully there are a number of core benefits for businesses of all sizes.

Build Loyal Customers

Loyalty Deal IconOne of the greatest aspects of Facebook Deals is that you can build loyalty among your customers. This is accomplished through all Deals in general, as the customer is rewarded each time they visit your store, as well as through a specific type of deal called “Loyalty Deals”. Loyalty Deals are represented by the relatively ambiguous icon pictured to the right. Don’t let its ambiguity fool you! As Nick O’Neill wrote yesterday, “Users who check-in to a Place more than a specified number of times can get a reward incentive.”

This replaces the standard reward card that businesses had to pay to get printed in the past. Thanks to Facebook you can now create an instant loyalty program in a couple minutes. If there is anything that should be a reason for the vast majority of small businesses to get started with Facebook Deals, this is probably it.

Social Distribution

The second major benefit of Facebook deals is the social distribution you gain from using it. As your customers check-in and redeem deals, stories are published to their profile about that deal. The result is that their friends will see when they redeem deals and in turn help spread awareness about any promotions you are running at your company.

Deals Feed Story Screenshot

How To Create A Deal

After claiming your business within Facebook Places (as described here), you’ll have to create a Deal. You can accomplish this by clicking on the “Create Deal” button on the right hand side of your Places page (as pictured below).

Create Deal Page

Next up you’ll see a Create Deal splash page as pictured below. Nick O’Neill assumes this is where your deals will show up after you’ve created one, enabling you to manage any existing deals.

Create Deal Splash Page

Select Deal Type

Next up, you’ll be shown the create deal page. This is an extremely simple page. The most important component of the page is at the top, where you select your deal type. As the image below illustrates, there are four types of deals: individual deals, friend deals, loyalty deals, and charity deals.

  1. Individual Deal – An individual deal rewards individual customers when they check in at businesses. This is for deals such as the gap giveaway where the first 10,000 check-ins get a free pair of jeans.
  2. Friend Deal – Friend deals reward groups of customers as they check-in together. This is the equivalent of the types of deals that would be offered to Foursquare users who generate a “super swarm” event. For example, check-in with 10 friends (bring a crowd), get round of beer on us!
  3. Loyalty Deal – This is a huge one. It aims to replace the annoying loyalty cards that sit in your pocket. Users who check-in to a Place more than a specified number of times can get a reward incentive. As mentioned earlier, this can replace traditional loyalty programs.
  4. Charity Deal – This is a way for businesses to raise money for a cause by giving away money to a charity every time users check-in to their businesses.

Select Deal Type

Define Deal Offer

Next up, you’ll have to define the offer that you’ll want to give to customers. This will depend on the type of deal you’ve selected. Examples of deal offers include:

  • Giveaway Deals – First 50 customers to check-in will receive a free coffee.
  • Discount Deals – 25% off your order when presenting this deal to the cashier.
  • Incentive Based Deals – Free sub with the purchase of two or more value meals.
  • Donation Deals – We’ll donate $1 to the Leukemia and Lymphoma foundation when you check-in.
  • Crowd Deals – Bring 10 friends with you (who also check-in) and you’ll receive a free round of beer on the house!

These are just a few types of deals, however the opportunities are limitless.

Define Offer Screenshot

Specify Deal Restrictions

While managing deals and coupons can often become cumbersome, Facebook has created a system which automatically controls the duration of deals as well as any restrictions that you’d like to implement. There are three settings that you can use to control your deal:

  1. Deal Duration – Since Facebook knows that you can give away free products forever, you can place restrictions on when your deals will be made available. All you need to do is specify a date range and Facebook will automatically handle the rest.
  2. Deal Quantity – If you are giving away free products or steep discounts, there’s a good chance that you’ll want to limit any promotion you are running. The second restriction enables you to limit the number of people who can redeem a Deal. Simply type in the number of people you’d like to restrict the deal, or select “Unlimited” if you don’t mind how many people redeem the deal.
  3. Repeat Claims Restriction – If you wish, you can limit the number of times that a customer can redeem a deal. Currently there are two options: once per user, and no more than once every 24 hours.

Deal Restrictions Screenshot

Wait For Review

All deals must be reviewed by Facebook. The company claims that they will respond within 48 hours of companies submitting their deals.

Deal Review Screenshot

Promote Via Your Page

Currently there are only three ways to spread awareness about your deal. The first two are the only ones you have control over. For free, you can post the deal to your Facebook Page or Place by clicking on the “Share With Connections” button pictured below. The second way to promote your deal is by purchasing Facebook Ads. The third way is more organic. As Facebook users walk in the vicinity of your store, they will see deals if they load up Facebook Places on their phone. That means some spontaneous consumers will end up claiming deals as they are made aware of them on their phone.

Share Deal Screenshot

Track The Deal

The last component of running a deal is tracking it. Currently Facebook doesn’t provide businesses with many reports about deals that were redeemed. Instead, you need to need to train your employees on how to accomplish this. While Facebook may eventually provide more detailed insights about deal performance, all tracking must take place on your end for the most part.

Ultimately Facebook Deals is an extremely simple product to use. As long as you’ve claimed your company’s Place, you’ll be able to get up and running in no time.


Original Article:

November 4, 2010 Posted by | Uncategorized | , , , , | 3 Comments