Saying It Social

Your Social Media Marketing Resource

Saying It Social is Now Accepting Client Sign-Ups for April!

Calling all franchise owners, small business owners, medium sized business owners & big business owners (heck, we don’t discriminate!) Saying It Social, LLC is now accepting new clients for April!! We specialize in Search Engine Optimization (SEO), Social Media Marketing/Social Networking, Search Engine Marketing (SEM), Local SEO, & Social Search. Hop on board quickly as we are going to limit the number of new clients that we accept initially to avoid back up!! Questions about our services? See more at the Saying It Social’s Services tab or email akstout@sayingitsocial.com.

March 29, 2010 Posted by | Uncategorized | , , , , , , , , | 4 Comments

Google To Introduce Opt Out Browser Plug In For Analytics

google analytics opt out pluginUp until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie”. I start off my morning standing at Starbucks waiting for my latte while reading my latest Google Reader feed on my Android powered PDA.  Then I go on to my office where I turn on my computer and open up my Gmail. Next I log into my Google Analytics account to get the latest data for my clients. Well, apparently, (and unfortunately in my opinion) that part of my routine may be about to change.

Evidently Google has decided to introduce an Opt Out Browser Plug In that will essentially let anyone opt out of Google Analytics being able to track their web data, so that anyone who installs this plug-in will basically traverse the web without leaving any cyber footprints. What does that mean for us Google Analytics junkies?? Basically this will render Google Analytics data useless. Yes, you’ll still receive data from those who don’t install the plug-in, so you’ll be able to see some keywords that people have used to find you, and some of the sites people are getting to you from, but your page visit counts will be incorrect, even goal tracking will not be accurate.

Why would Google do such a thing? Because they’ve been getting an increasing number of complaints about privacy infringement. In my opinion, people are just looking for something new to complain about. It’s not like Google Analytics provides the names, addresses, and phone numbers of everyone that visits your site; yes you can see IP addresses, but it takes a pretty good amount of detective work to dig up more info from that, more work than most of us actually care to do.

Anyway, my point in sharing all of this is so that you aren’t shocked if you log into your Google Analytics account one day to find your site visits have tanked, hopefully that’s not actually the case, you just aren’t able to grab accurate data anymore.

What are your feelings? Should Google go ahead with the Opt Out plug-in or leave well enough alone?

March 25, 2010 Posted by | Uncategorized | , , | Leave a comment

Proceed with Caution When Being Active on Social Media Sites


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Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships.  If you are using these mediums to cultivate your professional contacts, though, you need to be cautious of what you are saying.  Here are three trigger topics you may want to avoid.

Politics. In light of this weekend’s events, you may be tempted to voice your opinion (whether positive or negative) of the health care reform bill.  But before you do so, think about your audience.  When it comes to politics, everyone has an opinion.  While what you say might resonate with some, it may also upset others.  Staying politically neutral (at least online) can help keep your social media networking lighthearted and enjoyable for all of your contacts.

Religion. Like politics, religion can be another trigger issue.  If your religion is an important aspect of your identity then just be careful not to overwhelm others who don’t share your viewpoints.  And never talk badly of another religion, you never know who might be listening.

Gossip. While gossip can be fun to discuss, it can look bad if you spend your day spreading it.  Maintaining integrity online is an important part of building a strong network.

So have fun with your social media networking, keep it lighthearted and entertaining, and you will be able to expand your reach and influence.

March 22, 2010 Posted by | Uncategorized | , , , | 5 Comments

It’s Time to Think about Integrating Search & Social Media


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Google and Microsoft’s Bing recently struck deals to incorporate social media into their real-time search results. Google signed a deal with Twitter that will add tweets to search results. Microsoft signed deals with both Twitter and Facebook to incorporate tweets and status updates into Bing. Microsoft recently expanded the arrangement with Facebook, making Bing its default search engine.

Have you integrated search with your social media? Marketing divided into silos is inefficient and only lets you reach narrow goals. Don’t delay, because the major players in search and social media are getting better at integrating the two disciplines everyday.

Here are a few tips to get you started integrating your search and social media marketing as well:

Use keywords in tweets and status updates. Social media is a great keyword suggestion tool; let social media help your SEO. These days, it’s critical to use the right keywords with every tweet and status update. Don’t just apply the same high-level phrases to every update. That will bore your audience, or worse still, scare them away. Use the long-tail phases that apply to deeper pages, and then link to those pages with strong anchor text. Search engines like this and reward it. But don’t stop there. Keep on linking, provided there’s something interesting and relevant to say.

Link from profile pages. Social media provides many linking opportunities and one of them is the profile page. Let everyone know where else to find you. People use various social media sites in different ways. Be there, and tell them you’re there. The links from the profile page may have nofollow tags, but they will drive traffic and different search engines treat the nofollow tag differently. There could be an SEO boost in it for you.

Expand your social network. Google is already beta-testing the inclusion of blogs from your social circle in search results. Tweets can’t be far behind. Your social circle includes:

  • Direct connections from Google Chat and Contacts.
  • Direct connections from links on your Google profile.
  • Secondary connections publicly associated with your direct connections.

The bigger the social circle, the more likely your content will appear in the search results of those connected to you. Expanding your social circle will help get you found.

So what are you waiting for? Get out there and be social, but be smart about it.

March 22, 2010 Posted by | Uncategorized | , , , , | 1 Comment

How to add Social Networking Buttons to Your Email Signature in Outlook

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1st Task: Downloading the Icons to Your Desktop

  1. Go to http://www.iconarchive.com/category/social-network/web-2-icons-by-fasticon.html.

  2. Click on the name of the icon you want to download.
  3. Choose the size you want by clicking on the size underneath of the icon.
  4. The icon will open up by itself in a new window. Right click on it and select Save Image As.
  5. Save the icon to your desktop so that it you can find it easily. Click Save.

Repeat steps 1-5 for each icon you want to add to your signature.

2nd Task: Add to Outlook

  1. In Outlook, go to the Tools drop down menu and select Options.
  2. Click on the Mail Format tab then Signatures.
  3. In the Signatures and Stationary window, click on New.
  4. Name your new signature then click OK.
  5. After you have added the text of your signature, click on the Picture Icon.
  6. In the Insert Picture window, navigate to your Desktop and select the first icon you wish to add. Click Insert.
  7. To add the web address (URL) to this icon, click on the icon to select it and then click on the Insert Hyperlink Icon.
  8. In the Address bar, type the URL (don’t forget the http://) of the social media site that corresponds with the icon you have selected. Click OK.

Repeat steps 5-8 for the rest of the buttons you want to add to your signature.

Last Task: Assign and save.

  1. When you are done adding buttons, click Save but DO NOT yet click OK.
  2. Make sure your email address appears in the “E-mail account” window and then use the drop downs to select the name of the signature you just created for “New messages” and “Replies/forwards” now click OK.

Congrats! You are all done. Now you are ready to start promoting your sites to everyone you email. Make sure you measure how many friends/fans/followers/subscribers, etc. you have before you start sending mail with your buttons so you can see how much having the buttons helps increase traffic to your sites!

Happy networking!

March 18, 2010 Posted by | Uncategorized | , , , , , , | 9 Comments

Do you carefully read every article before you re-post/share? Here’s why you must.


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A short, to the point, post today, folks.social media marketing, social networking, what not to do, social networking tips, social networking guidelines

A WORD OF CAUTION! Before you re-post or share an article, especially one that talks about YOUR business’ industry, do yourself and your business a favor and please READ THE ENTIRE ARTICLE before you post. Just because the title of the article sounds like a good topic, or even a quick skim looks like something you’d want to share, after a more careful read, you may find that what you just posted is actually not at all the message you’d want your readers to hear about your industry. If you have someone doing your online posting for you – make sure you read what they post as well, because they may not be as careful as you’d like them to be. When it comes down to it – you need to be aware of the messages you are sending out.

March 16, 2010 Posted by | Uncategorized | , | Leave a comment

Free Tools for Social SEO


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social media marketing, seo tools, seo, search engine optimization, social media tools, social media tracking tools, tracking toolsPlenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

What low cost or free tools have you found to be effective for social media optimization tasks?

March 11, 2010 Posted by | Uncategorized | , , , , , , | 2 Comments