Saying It Social

Your Social Media Marketing Resource

What Does First Page Google Domination Look Like and How Do I Achieve It?

Glad you asked!

At Saying It Social, we don’t want your business to just show up once in search engine results for your products/services in your area – we want you to show up A LOT!!

Check out what can happen with constant posting of fresh content, an ever increasing number of back links, proper SEO techniques, etc…

Senior Helpers In Home Health Care and Elder Care Services of Hudson County, NJ If you were looking for in home care in Hudson County, NJ – who would you choose?

The best part about these results is that they are part of the organic (free) search results, in other words NOT from Google Adwords/PPC campaigns. So, while you may pay a flat monthly fee to have a company like ours perform the maintenance that provides these results – you won’t have to bid for keywords and you won’t run the risk of running out of bids mid-day so that you cease to show up for the evening “seekers”.

Here are some statics tackling the Pay Per Click Search Marketing VS Organic Search Marketing debate:

Pay Per Click
Search Engine
Marketing
Organic
Search Engine
Marketing
Cost In 2005, 81%, or $4.70 billion of the total $5.75 billion spent on search engine marketing was spent on Pay Per Click Search Engine Marketing. PPC programs as a whole cost more than Organic Search Engine Optimization programs because the cost of keyword acquisition and cost per click climb as competition continues to increase. There are also additional costs for management services and management software as well as wastage commonly attributed to rampant click fraud. Only $1.05 billion of the $5.75 billion dollars spent on search engine marketing last year was spent on organic search engine optimization. The cost overall of an organic SEO program from Saying It Social is lesser than PPC programs because there is only an initial fee and a nominal monthly fee that keeps your website optimized for the major search engines. There is no continued cost for every click made onto a link to your website; all advertising achieved after the initial optimization is free.
Search Patterns Search patterns reveal that less search engine users visit pay per click advertising sites than visit organic sites. In fact 4 out of 5 search engine users report that they never click on PPC results. 70% of search engine users report visiting organic listings daily. Reaching the top of the search results pages with the expertise of Saying It Social’s organic search engine optimization plan is crucial because an eye tracking study showed that 50% of search engine users choose to visit websites that appear in the top organic results.
Keywords Keyword pricing begins at $.05 but the average cost for a top keyword exceeds $3.30. Keyword costs increase at least 20% a year. One survey reported that 57% of respondents felt that they were paying too much for their chosen keywords and keyword phrases. There is no cost for keywords in organic search engine optimization campaigns. Saying It Social’s organic SEO plan begins with extensive keyword research that helps determine what words are most relevant to the advertiser’s product. Then, keyword-rich content is used in order to deliver the traffic they want to make conversions.
Click-through rate Further complicating the reduced click through rates of PPC when compared to organic search engine optimization, the overall conversion rate at the website is 3 times less than that of unpaid listings. Also, with the high cost of top keywords, many advertisers are paying more than $5 per click through and sometimes as much as $150 per visitor. Because there is much more potential targeted traffic through organic listings than through paid ads, there is a greater opportunity for converting traffic into customers. Additionally, organic click through rates are 3 times more than paid listings. The conversion rate for organic listings is also 17% higher than paid listings.
ROI Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program. Organic listings generate a higher ROI than PPC programs. Trends show that more sales result from organic search engine listings than paid sites, meaning that advertisers get more for their money when working with a talented organic search engine optimization company like Saying It Social.
Long term results There is little or no long term results in PPC programs. Pay Per Click Programs can earn an advertiser an immediate boost in results but as soon as the budget runs out or the campaign ends the results stop. Businesses with organic search engine optimization plans developed by Saying It Social will reap the rewards of long term results. Through continual optimization for the search engines, results garnered from organic SEO continue to increase and generate more traffic long after their program has begun.
Relevance 72.3% of search engine users report feeling that Google’s organic listings are more relevant than their paid listings. Only 20% of search engine users will view a paid listing. 86% of search engine users report they feel organic listings are more relevant than paid listings.
Fraud 3 out of 4 advertisers are victims of click fraud, where clicks onto links are perpetrated by an advertiser’s competitor to deplete the advertiser’s marketing budget. Estimates are that click fraud accounts for 15-30% of all click throughs. SEO companies employ “black hat” techniques like link farms, shadow domains, hidden text or doorway pages to drive traffic to websites. These questionable techniques can get a website delisted by the major search engines. At Saying It Social, there is no risk of being penalized by a search engine. Saying It Social never has used and will never use “black hat” techniques.
Trust 66% of customers report that they distrust paid advertisements. An additional 29% of search engine users report being annoyed by PPC ads. 86% of search engine users report that they trust organic search results over paid results. At Saying It Social we respect search engine users and want to keep their trust, so we use a combination of SEO and Social Media Marketing to help our Clients’ businesses reach maximum relevancy so that search engine users find the product or information they want and become a customer

* References
1. Are Corporate Websites Optimized for SEO? by Paul Bruemmer, 2005
2. Emarketer, 2003
3. iProspect, Survery Sampling International, Websurveyor, and Strategem Research, April 2004
4. Marketing Sherpa, August 2005
5. The iProspect Search Engine User Behavior Study, April 2006
6. Outsell Report

What are your thoughts/experiences on the PPC Search Marketing vs Organic Search Marketing topic?

January 26, 2010 Posted by | Uncategorized | , , , , , , | Leave a comment

Can You Afford to Not Implement a Social Media Marketing Campaign in Your Business?

It’s here and it’s not going away. More people are participating on social networks than ever before and the numbers keep going up and up and up.

If you’re reading this right now we can already assume that you read blog posts and/or you are participating on Twitter, Facebook or some other social site (otherwise, well you wouldn’t have found this) – so it’s safe to say you recognize some value here.

The beauty of this process is that you are voluntarily participating, you made the choice to click on the link and read the post. I did not force feed my thoughts down your throat. Thus, giving you the power to invite in the media messages of your choosing. It’s all about giving the power to the people! (No, I’m not running for office….) What I mean here is that with traditional marketing, such as TV, Radio, Direct Mail, and the like you are broadcasting your message with hopes, but no certainty, that someone is on the receiving end. Now days, with TiVo and DVR  commercials are missed, with Satellite Radio and Ipods, radio is on the decline, and with Do Not Mail/Do Not Call lists on the rise, your entry into people’s homes and lives is being increasingly shut down.

However, quite the opposite is true with social networking and social media marketing. A good social media campaign is all about being at the right place at the right time. Think about how many times you turn to Google to look for products, services, reviews, and information. Suffice it to say your prospects are also turning to Google and they’re looking for the products and services you offer. Will you be there? I guarantee your competitors are – can you afford not to show up? Do you really want to just hand over business to your competitors that easily? Chances are you don’t.

But, what does it really mean to “be there?” It’s not good enough anymore to just have your corporate website show up in the Search Engine Results Pages (SERPs) – people want to know more, they want to see into the depths of your company’s soul. They want to know what other people think about your business, they want to see how your business interacts with its customers and the general public, they want to really see through the corporate front face so that they are able to trust you. Because isn’t that what it’s all about anyway, gaining someone’s trust so that they feel comfortable enough to do business with you?

Social media marketing and social networking is about relationship building, rapport building, and establishing trust.  Yes you want your corporate website to show up in the SERPs but you also need your blog, your facebook business page, your slide show presentations, your videos, etc… to come out to play.  All of these channels combined will humanize your brand and in the long run will lead to an increase in customers and an increase in customer loyolaty.

I welcome your thoughts/comments on this post. I’d love to hear about the experiences you are having with your own social media marketing campaigns.

Thanks for reading!

January 25, 2010 Posted by | Uncategorized | , , | Leave a comment

Saying It Social, LLC Now Accepting New Clients for February!!

Calling all franchise owners, small business owners, medium sized business owners & big business owners (heck, we don’t discriminate!) Saying It Social, LLC is now accepting new clients for February!! We specialize in Search Engine Optimization (SEO) & Social Media Marketing/Social Networking. Hop on board quickly as we are going to limit the number of new clients that we accept initially to avoid back up!! Questions about our services? See more at the Saying It Social’s Services tab or email akstout@sayingitsocial.com.

January 21, 2010 Posted by | Uncategorized | , , , , , | Leave a comment

9 Ways to Get More From Twitter

By Chris Garrett

If you talk about social media, invariably someone is going to say something I’m sure you’ve heard a lot: “I don’t have time to chit-chat. Time is money, and I don’t care about a bunch of nerds’ opinions anyway.” …or something along those lines! Twitter is often the target of such criticism.

Now, reading Social Media Examiner, you might be surprised to hear that sometimes I think people who say this have a point. Sometimes.

Fact is, if you see Twitter or any other social media service as a venue for chit-chat, and that’s how you use it for hours a day, then you’re likely better off doing something more productive with your time.

On the other hand, there are ways to get a lot of value out of Twitter. As with most things, it all depends on how you use it.

We programmers have a saying: “Garbage In – Garbage Out.” This essentially means you get out what you put in. If you put in chit-chat, don’t be surprised if that’s all you see in return!

Here are nine benefits I’ve personally seen through my couple of years of Twitter usage.

1. Networking connections

Because of my Twitter network, I’ve had real conversations with people I never would have been able to reach otherwise. Also I’ve been able to form deeper connections with people in real life because of our first meeting on Twitter.

It might not last, but right now Twitter is allowing people to slip past the traditional gatekeepers that might have prevented them from talking to people they want to reach. If you think of how some executives, celebrities or just very busy people have their email inbox and telephone locked down tight, being able to slip 140 characters past all that and get right in front of them, well… it’s like the magic wand of networking.

2. Traffic

How much traffic you can generate with Twitter depends on a number of factors, not least how many engaged followers you have. “Engaged” being a key point; they have to want to hear from you, otherwise they might as well not be following.

But get the right combination of audience targeting and presentation and you can drive a great deal of traffic with Twitter, and that traffic can turn into a flood once you take into account the viral nature of the retweet. Even with humble, standard links you can easily get dozens of clicks that you might not see otherwise.

Twitter drives traffic.

3. Leads

Twitter is fast becoming an instant referral system for business leads. Someone will ask if anyone knows a consultant/freelancer/vendor/etc. with a certain skill set or experience, and others will reply with suggestions.

If you build a strong network, you will get a good share of those referrals. I have seen it happen repeatedly, from design and programming through where to stay on vacation!

4. Direct sales

Obviously the end result of all those referrals is you get sales, but also sales of products and other services too. Dell is making millions of additional dollars this way.

Keep in mind that if all you do is promote your products, people will stop listening, so keep up the good content too. Make an offer and see what happens.

5. Insights

There are some very clever people on Twitter sharing their wisdom and expertise. Through Twitter conversations my opinions about a lot of topics have changed.

Keep an open mind and you can tap into the collected wisdom of smart people all over the globe and from many different industries and backgrounds. You can also learn a lot about what people think about the content that you put out and the service you offer.

6. Content

Your Twitter followers can be a terrific source of additional valuable content. If you poll your followers about a subject, you can get ideas that you would never be able to generate yourself. This is Twitter as crowdsourcing model! All you have to do is ask the question and collate the answers. Obviously you need to ask the question in a certain way and you need to get followers’ permission.

The best method for me is to say up front that I’m writing an article and would like my followers’ input. Ask an open-ended question that people on Twitter would enjoy discussing outside of the article. Avoid yes/no questions, or anything that would potentially embarrass or annoy your followers to answer. If there is a chance that followers could feel they might get the answer “wrong,” they will simply not reply.

7. Answers

I can’t count the times that Twitter has saved me… From computer problems to which car to buy, Twitter folks have the answers you are looking for.

Google search is great but it can’t answer questions like the Twitter hive mind can. Twitter understands that humans can’t put all their needs into tidy little keywords, especially when we are not good at expressing the problem! Need a certain type of software? Ask Twitter! Want to know the name of that singer who wrote the song from that movie? Ask Twitter!

8. News

I don’t need to list all the stories that have broken on Twitter by now; they are already well-established. Yes, there is some misinformation, but Twitter is great at clearing that up too. Twitter is now my default news feed, with the advantage that you can ask questions and get understanding.

9. Inspiration

Twitter messages and discussions are a constant source of inspiration and motivating ideas. Not just for content but for all kinds of things. For example, through Twitter I was inspired by people doing 5k and 10k charity runs, so I decided I wanted to start running.

Bonus: And yes, chit-chat!

There is nothing wrong with a bit of a chat, as long it’s not excessive or done at the expense of work. My social media activities are often a break from work; coffee and a chat can be a great way to recharge your batteries. We all need a break once in a while.

Reposted from: http://www.socialmediaexaminer.com/9-ways-to-get-more-from-twitter/

January 21, 2010 Posted by | Uncategorized | , , , , | Leave a comment

How to get more Fans to your Facebook Business Page

How to get more Fans to your Facebook Business Page

1. Navigate to your page and click on “Suggest to Friends” found underneath your logo for your page. Your Friend list will pop up for you to select who you’d like to invite to become a Fan of your page.

2. Send out a mass email to your Contact Manger & Outlook Contacts letting them know about your page with a link to your page in the email asking them to click on the link and become a fan. You can get the link by simply copying and pasting the website address from your browser’s address bar when you are viewing your FB Page.

3. Include a link or button to your page in yours and your staff’s email signatures. Here are the steps to do this in Microsoft Office:

  • Click on” Tools” drop down menu
  • Selction “Options”
  • Select “Mail Format” tab
  • Click on “Signatures”Select “New”
  • Click: Insert picture (on right hand side of screen) >> Insert desired picture (must have the FB button image saved to your computer already)

  • Now that picture is inserted into the signature click on the picture to select it then click on the chain link icon (hyperlink) >>type in the URL of your FB Page

  • Add the rest of the text for your signature then “Save”

4. Provide engaging and interesting content on your page that your current fans will want to share with their own friend network.

January 18, 2010 Posted by | Uncategorized | , , , , | Leave a comment